US – As it continues to reveal its many capabilities, the artificially intelligent supercomputer IBM Watson has created its first trailer for a horror film.
IBM Watson has been a chef, a craft brewer and a smart toy, but now the thinking power of the AI computer is going to Hollywood. To promote the launch of its AI thriller, Morgan, film studio 20th Century Fox approached the IBM Watson team and asked them to create a trailer that would entice film-goers.
First the machine learning system studied the data of hundreds of horror and thriller trailers to determine the qualities normally used to make them effective. It then scanned the entire film to determine emotional sentiment, finding moments of action and suspense, and selected the 10 moments it believed would make the most suitable trailer.
This is where humans stepped in and edited the film together. As John Smith, an IBM fellow at IBM Research, notes: ‘It is still very difficult to think of how a computer might be capable of original thought – something that is essential in creativity.’