An eye for AI

An eye for AI

US – As it continues to reveal its many capabilities, the artificially intelligent supercomputer IBM Watson has created its first trailer for a horror film.

Article/20059 #1

US – As it continues to reveal its many capabilities, the artificially intelligent supercomputer IBM Watson has created its first trailer for a horror film.

  • Watson created the trailer for 20th Century Fox’s latest thriller, Morgan, which examines what happens when AI takes on a life of its own
  • The computer scanned the entire film for sentiment to determine the qualities that would make a suspenseful trailer

IBM Watson has been a chef, a craft brewer and a smart toy, but now the thinking power of the AI computer is going to Hollywood. To promote the launch of its AI thriller, Morgan, film studio 20th Century Fox approached the IBM Watson team and asked them to create a trailer that would entice film-goers.

First the machine learning system studied the data of hundreds of horror and thriller trailers to determine the qualities normally used to make them effective. It then scanned the entire film to determine emotional sentiment, finding moments of action and suspense, and selected the 10 moments it believed would make the most suitable trailer.

This is where humans stepped in and edited the film together. As John Smith, an IBM fellow at IBM Research, notes: ‘It is still very difficult to think of how a computer might be capable of original thought – something that is essential in creativity.’

The Big Picture

The biggest question for artificial intelligence is whether it can ever be truly creative without the help of human thinking. For more, see our column Cracking Creativity.

Discover More News
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
Wimbledon elevates fan engagement with AI-powered digital experiences

News

Wimbledon elevates fan engagement with AI-powered digital experiences

The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon : Sports : Entertainment
Stat: Gen Alpha lead the charge in back-to-school shopping

News

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
Elemis brings beauty trackside with new Aston Martin F1 collection

News

Elemis brings beauty trackside with new Aston Martin F1 collection

Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership w...
Aston Martin : Elemis : Formula 1
Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

News

Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

Over half of cinema executives in the US believe the traditional cinema model will no longer be viable within the next 20 years, according to a new...
Movies : Entertainment : Stat
 New clubhouse for women’s sports retail opens in London

News

New clubhouse for women’s sports retail opens in London

A new retail concept is putting women’s sport centre stage this summer.
Sports : Retail : Fashion
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Sustainability
Stat: Nearly half of women feel misunderstood by brands

News

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say bra...
Branding & Advertising : Brands : Retail
Modem’s Dream Recorder turns sleep into spatial storytelling

News

Modem’s Dream Recorder turns sleep into spatial storytelling

Dutch design studio Modem has unveiled Dream Recorder, an AI-powered device that transforms spoken memories of dreams into cinematic video se...
Technology : Modem : Dreams
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN