Silicon chef: IBM introduces computer-designed food

10 : 03 : 2014 IBM : Institute Of Culinary Education : SXSWi

Austin, Texas – IBM has teamed up with New York’s Institute of Culinary Education to showcase food designed with the help of computers at this year’s South by Southwest Interactive (SXSWi).

IBM x New York’s Institute of Culinary Education at SxSWi IBM x New York’s Institute of Culinary Education at SxSWi
IBM x New York’s Institute of Culinary Education at SxSWi IBM x New York’s Institute of Culinary Education at SxSWi
IBM x New York’s Institute of Culinary Education at SxSWi IBM x New York’s Institute of Culinary Education at SxSWi

The company is doling out the dishes at one of Austin’s many food trucks. Guests use hashtags to vote on which dishes will be featured each day.

Recipes were created with the help of Watson, IBM’s machine for understanding natural language made famous on the tv show Jeopardy. For this project, Watson deciphered existing recipes to understand which flavours and techniques are tastiest. It then combined ingredients into novel combinations and dishes.

‘We’re in this cognitive era with computers that feast on large amounts of data, interact with natural language conversationally and all that kind of stuff,’ says Steve Abrams, a director at IBM’s Watson group. ‘The next step of cognitive computing is this area of combinational creativity.’

The process makes sense once guests can experience the dishes, says Abrams. ‘They can taste the food and see that these aren’t some weird science fiction ingredients, they’re interesting and novel pairings.’

For more on the convergence of technology and creativity, attend LS:N Global’s forthcoming Trend Briefing.

Discover More Daily Signals
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
What Disney’s partnership with OpenAI means for enhancing in-house creativity

Daily Signals

What Disney’s partnership with OpenAI means for enhancing in-house creativity

Disney has entered a strategic agreement with OpenAI to explore how Sora, OpenAI’s text-to-video generation model, could support creative developme...
Media : Technology : AI
Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

Daily Signals

Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

During this year’s Black Friday and Cyber Monday, TikTok Shop recorded nearly 50% more shoppers than 2024, driving total sales past £372m ($500m, €...
Retail : Social Media : Discovery
Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Daily Signals

Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Dutch department store De Bijenkorf has unveiled a festive brand campaign celebrating its 155-year legacy, leaning in to cinematic storytelling.
Retail : Advertising : Branding
Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

Daily Signals

Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually...
Beauty : Cosmetics : Identity
Stat: US teens embrace AI chatbots and constant social media use in 2025

Daily Signals

Stat: US teens embrace AI chatbots and constant social media use in 2025

A new Pew Research Center survey highlights how US teenagers are deeply engaged with social media and AI chatbots.
Technology : Social Media : Youth
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN