Silicon chef: IBM introduces computer-designed food

10 : 03 : 2014 IBM : Institute Of Culinary Education : SXSWi

Austin, Texas – IBM has teamed up with New York’s Institute of Culinary Education to showcase food designed with the help of computers at this year’s South by Southwest Interactive (SXSWi).

IBM x New York’s Institute of Culinary Education at SxSWi IBM x New York’s Institute of Culinary Education at SxSWi
IBM x New York’s Institute of Culinary Education at SxSWi IBM x New York’s Institute of Culinary Education at SxSWi
IBM x New York’s Institute of Culinary Education at SxSWi IBM x New York’s Institute of Culinary Education at SxSWi

The company is doling out the dishes at one of Austin’s many food trucks. Guests use hashtags to vote on which dishes will be featured each day.

Recipes were created with the help of Watson, IBM’s machine for understanding natural language made famous on the tv show Jeopardy. For this project, Watson deciphered existing recipes to understand which flavours and techniques are tastiest. It then combined ingredients into novel combinations and dishes.

‘We’re in this cognitive era with computers that feast on large amounts of data, interact with natural language conversationally and all that kind of stuff,’ says Steve Abrams, a director at IBM’s Watson group. ‘The next step of cognitive computing is this area of combinational creativity.’

The process makes sense once guests can experience the dishes, says Abrams. ‘They can taste the food and see that these aren’t some weird science fiction ingredients, they’re interesting and novel pairings.’

For more on the convergence of technology and creativity, attend LS:N Global’s forthcoming Trend Briefing.

Discover More Daily Signals
Hot Bodies explores how design can help us survive a warmer world

Daily Signals

Hot Bodies explores how design can help us survive a warmer world

Hot Bodies is a new exhibition examining how apparel and wearable design can help humans adapt to global heat.
Design : Fashion : Climate
Vow launches lab-grown exosomes for skin repair

Daily Signals

Vow launches lab-grown exosomes for skin repair

Sydney-based biotech company Vow is expanding beyond cultured meat into functional beauty with the launch of cultured exosomes designed to regenera...
Beauty : Functional Beauty : Biotechnology
Stat: US businesses report real returns as generative AI adoption matures

Daily Signals

Stat: US businesses report real returns as generative AI adoption matures

A new study from the Wharton School at the University of Pennsylvania challenges months of pessimism about generative AI’s business value
Technology : Artificial Intelligence : Business
JD Sports hands the camera to its community

Daily Signals

JD Sports hands the camera to its community

JD Sports has flipped the creative script for its seasonal campaign ‘Where Are You Going?’ by putting cameras in the hands of its audience.
Sports : Culture : Youth
MrBeast to open immersive theme park in Riyadh

Daily Signals

MrBeast to open immersive theme park in Riyadh

Content creator MrBeast, known for his viral YouTube challenges, is turning his virtual universe into a real-world destination as he prepares to op...
Entertainment : Content Creator : Theme Park
Stat: Dupes become luxury’s unexpected growth driver

Daily Signals

Stat: Dupes become luxury’s unexpected growth driver

Dupes are now reshaping how affluent consumers engage with luxury, according to research by Havas Media, which surveyed people in the UK,...
Luxury : Retail : Authenticity
A daily recap from Web Summit 2025: Turning authenticity into action

Daily Signals

A daily recap from Web Summit 2025: Turning authenticity into action

Authenticity was the buzzword on day three of Web Summit 2025, as leaders from Loop, Fizz and OnlyFans revealed how community-led models are reshap...
Technology : Global Events : Web Summit 2025
Foresight Friday: Maria Blanco, project manager

Daily Signals

Foresight Friday: Maria Blanco, project manager

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Technology : Music : Culture
Stat: China’s push reconfigures the global EV manufacturing map

Daily Signals

Stat: China’s push reconfigures the global EV manufacturing map

Chinese electric vehicle (EV) and battery manufacturers invested more than £109bn ($143bn, €123bn) globally between 2014 and 2025 as they work to s...
Mobility : Technology : Infrastructure
A daily recap from Web Summit 2025: Resistance rising

Daily Signals

A daily recap from Web Summit 2025: Resistance rising

Day two of Web Summit 2025 was all about resistance and challenging the status quo.
Technology : Global Events : Resistance
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN