Preview: Fresh-batch Beauty

As natural and organic increasingly become required criteria for consumers in search of beauty products, brands are formulating small-batch blends to ensure optimum freshness.

Danish beauty brand Nuori sells small-batch runs of freshly blended products every 12 weeks and stamps them with both a start-using-by and expiry date.

Blend-it-yourself home solutions provide another way for brands to sell the concept of freshness and enable consumers to get creative and create their own hyper-personalised beauty ranges.