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Beauty brands are embracing the philosophy that fresh, small-batch production is better.
As natural and organic increasingly become required criteria for consumers in search of beauty products, brands are formulating small-batch blends to ensure optimum freshness.
Danish beauty brand Nuori sells small-batch runs of freshly blended products every 12 weeks and stamps them with both a start-using-by and expiry date.
Blend-it-yourself home solutions provide another way for brands to sell the concept of freshness and enable consumers to get creative and create their own hyper-personalised beauty ranges.
To learn more, read our Fresh-batch Beauty microtrend.