Preview: Fresh-batch Beauty

06 : 06 : 2016 Natural Beauty : Organic Beauty : Customisation

Beauty brands are embracing the philosophy that fresh, small-batch production is better.

  • The natural and organic beauty sector will be worth around £11bn ($16bn, €14bn) in 2020, according to Grand View Research
  • Brands are offering small-batch, freshly blended products that have a limited shelf life
Nuori Nuori
Loli Loli
Romy Romy

As natural and organic increasingly become required criteria for consumers in search of beauty products, brands are formulating small-batch blends to ensure optimum freshness.

Danish beauty brand Nuori sells small-batch runs of freshly blended products every 12 weeks and stamps them with both a start-using-by and expiry date.

Blend-it-yourself home solutions provide another way for brands to sell the concept of freshness and enable consumers to get creative and create their own hyper-personalised beauty ranges.

The Big Picture

To learn more, read our Fresh-batch Beauty microtrend.

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