1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea

Market makeover

26 : 05 : 2016 Hyundai Card : South Korea : Placemaking

South Korea – Hyundai Card has led the redevelopment of a 103-year-old marketplace in the southern city of Gwangju.

  • Younger store owners have reduced the average age of merchants by 15 years
  • Following the renovation, the number of visitors has jumped from 200 a day in May 2015 to 4,300 a day

Before the redevelopment, just 36 of the once bustling marketplace’s 70 stores were open for business, and it was viewed by residents as more of a tourist attraction than a commercial centre.

Through the Gwangju Creative Economy Innovation Center, which was established by parent company Hyundai Motor Group in 2015, credit card company Hyundai Card has rebranded the marketplace as retail and cultural hotspot 1913 Songjeong-yeok. The company selected 17 young entrepreneurs from more than 100 applicants to open stores in the marketplace, inspiring innovation among the existing stores, which range from delicatessens to barber shops.

The opening of a nearby high-speed KTX railway connection in 2015 was a boon for the area and a new waiting lounge enables travellers to sample snacks while keeping an eye on the departure boards.

The Big Picture

For more on how brands are taking a more proactive role in shaping their cities, download our 2016 Placemaking Summit Report for free here.

Discover More Daily Signals
Will.i.am launches Trinity EV as AI-first solution for urban mobility

Daily Signals

Will.i.am launches Trinity EV as AI-first solution for urban mobility

Musician and entrepreneur Will.i.am has launched Trinity, a single-passenger, three-wheeled electric vehicle (EV) that is designed around an AI agent.
Mobility : Technology : Sustainability
Gap creates chief entertainment officer role to drive fashiontainment

Daily Signals

Gap creates chief entertainment officer role to drive fashiontainment

Gap Inc has appointed Pam Kaufman as its first-ever chief entertainment officer, a newly created role designed to develop a ‘fashiontainment’ platf...
Fashion : Entertainment : Media
Stat: Nearly a third of children starting school are struggling with basic analogue skills

Daily Signals

Stat: Nearly a third of children starting school are struggling with basic analogue skills

Nearly a third of children starting reception in England and Wales are struggling with basic analogue skills, revealing a widening gap between home...
Screen Time : Technology : Child Development
How building Bishoftu Airport positions Ethiopia as African travel epicentre

Daily Signals

How building Bishoftu Airport positions Ethiopia as African travel epicentre

Ethiopia has broken ground at Bishoftu International Airport, a new mega-hub designed by Zaha Hadid Architects that aims to become the largest avia...
Travel : Infrastructure : Airport
Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Daily Signals

Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Miffy Mood Lab has opened at the official Miffy store in London, celebrating the release of Mr Maria’s Miffy Colourful range while experimenting w...
Retail : Emotional Experiences : Mystery Box
Stat: Menopause symptoms improve with community-led fitness programme

Daily Signals

Stat: Menopause symptoms improve with community-led fitness programme

Peloton and Respin Health have released new findings from a targeted study examining women’s health during perimenopause and menopause, revealing t...
Menopause : Women's Health : Wellness
The North Face fuses ancient art with performance gear

Daily Signals

The North Face fuses ancient art with performance gear

As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection t...
Fashion : Luxury : Sports
How AI is unlocking sleep as a predictive health tool

Daily Signals

How AI is unlocking sleep as a predictive health tool

Researchers at Stanford Medicine have developed SleepFM, the first AI model capable of predicting the risk of more than 100 diseases from just one ...
Health : Technology : AI
Stat: China records lowest birth rate since 1949

Daily Signals

Stat: China records lowest birth rate since 1949

China’s birth rate has fallen to its lowest level since 1949, despite renewed government efforts to encourage parenthood.
China : Statistic : Population
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN