1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea

Market makeover

26 : 05 : 2016 Hyundai Card : South Korea : Placemaking

South Korea – Hyundai Card has led the redevelopment of a 103-year-old marketplace in the southern city of Gwangju.

  • Younger store owners have reduced the average age of merchants by 15 years
  • Following the renovation, the number of visitors has jumped from 200 a day in May 2015 to 4,300 a day

Before the redevelopment, just 36 of the once bustling marketplace’s 70 stores were open for business, and it was viewed by residents as more of a tourist attraction than a commercial centre.

Through the Gwangju Creative Economy Innovation Center, which was established by parent company Hyundai Motor Group in 2015, credit card company Hyundai Card has rebranded the marketplace as retail and cultural hotspot 1913 Songjeong-yeok. The company selected 17 young entrepreneurs from more than 100 applicants to open stores in the marketplace, inspiring innovation among the existing stores, which range from delicatessens to barber shops.

The opening of a nearby high-speed KTX railway connection in 2015 was a boon for the area and a new waiting lounge enables travellers to sample snacks while keeping an eye on the departure boards.

The Big Picture

For more on how brands are taking a more proactive role in shaping their cities, download our 2016 Placemaking Summit Report for free here.

Discover More Daily Signals
Lego’s screen-free Smart Play tests boundaries of tech and imagination

Daily Signals

Lego’s screen-free Smart Play tests boundaries of tech and imagination

At CES 2026, Lego unveiled Smart Play, a connected system that transforms its physical bricks into responsive play experiences using light, sound a...
CES : Technology : Entertainment
Vibram turns barefoot training into mindful movement

Daily Signals

Vibram turns barefoot training into mindful movement

Vibram is expanding its minimalist footwear line with the launch of the FiveFingers V-Soul Foot Map, a women’s model designed for weightlifting and...
Fashion : Footwear : Health & Wellness
Stat: Only one in four Americans act on weight loss

Daily Signals

Stat: Only one in four Americans act on weight loss

New data underscores a persistent challenge for the US fitness and wellness market: motivation remains high, but sustained action does not fol...
Health And Wellness : Obesity : Statistic
L’Oréal shines a light on next-generation beauty tech at CES

Daily Signals

L’Oréal shines a light on next-generation beauty tech at CES

At The Consumer Electronic Show (CES) 2026 in Las Vegas, multinational beauty brand L’Oréal unveiled two light-powered beauty innovations
Beauty : Technology : CES
Foresight Friday: Alice Crossley, senior foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Health & Wellness : Food & Drink : Foresight Friday
Stat: Auction house sales rebound due to collector items and private sales

Daily Signals

Stat: Auction house sales rebound due to collector items and private sales

After two years of decline, the global auction market showed renewed momentum in 2025, with Christie’s and Sotheby’s projecting higher revenue...
Luxury : Auctions : Statistic
Stat: How strength and longevity are reshaping 2026 fitness priorities

Daily Signals

Stat: How strength and longevity are reshaping 2026 fitness priorities

Strength training continues to dominate global wellness priorities, according to Life Time’s 2026 Wellness Survey. Some 42.3% of respondents to the...
Health : Fitness : Statistic
CES spotlights a new wave of intentional smartphones

Daily Signals

CES spotlights a new wave of intentional smartphones

At the Consumer Electronics Show in Las Vegas, smartphone innovation is shifting away from feature overload towards focus, control and intent. Two ...
Technology : Consumer Electronics Show : Global Events
Why Pharmaicy is selling synthetic drugs for AI

Daily Signals

Why Pharmaicy is selling synthetic drugs for AI

Start-up Pharmaicy is pushing the boundaries of machine intelligence with what it claims is the world’s first ‘marketplace for synthetic drugs for ...
Technology : Creativity : Psychedelics
Community Clothing makes a performance case for plastic-free sportswear

Daily Signals

Community Clothing makes a performance case for plastic-free sportswear

British social enterprise and clothing brand Community Clothing has introduced Organic Athletic, a 100% plastic-free sportswear range made using pl...
Sports : Fashion : Sustainability
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN