1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea
1913 Songjeong-yeok by Hyundai Card, South Korea 1913 Songjeong-yeok by Hyundai Card, South Korea

Market makeover

26 : 05 : 2016 Hyundai Card : South Korea : Placemaking

South Korea – Hyundai Card has led the redevelopment of a 103-year-old marketplace in the southern city of Gwangju.

  • Younger store owners have reduced the average age of merchants by 15 years
  • Following the renovation, the number of visitors has jumped from 200 a day in May 2015 to 4,300 a day

Before the redevelopment, just 36 of the once bustling marketplace’s 70 stores were open for business, and it was viewed by residents as more of a tourist attraction than a commercial centre.

Through the Gwangju Creative Economy Innovation Center, which was established by parent company Hyundai Motor Group in 2015, credit card company Hyundai Card has rebranded the marketplace as retail and cultural hotspot 1913 Songjeong-yeok. The company selected 17 young entrepreneurs from more than 100 applicants to open stores in the marketplace, inspiring innovation among the existing stores, which range from delicatessens to barber shops.

The opening of a nearby high-speed KTX railway connection in 2015 was a boon for the area and a new waiting lounge enables travellers to sample snacks while keeping an eye on the departure boards.

The Big Picture

For more on how brands are taking a more proactive role in shaping their cities, download our 2016 Placemaking Summit Report for free here.

Discover More Daily Signals
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
M&S turns compliments into a marketing strategy

Daily Signals

M&S turns compliments into a marketing strategy

Retailer Marks & Spencer is building its positioning around positivity and everyday affirmation with a new campaign encouraging shoppers to sha...
Marketing : Celebrity Endorsements : Retail
Stat: China’s record travel surge signals opportunity for outdoor brands

Daily Signals

Stat: China’s record travel surge signals opportunity for outdoor brands

China’s 2026 Spring Festival generated record-breaking travel and spending, underscoring the scale of domestic mobility and the country’s growing a...
China : Travel : Statistic
Iga Węglińska explores the power of sensory restraint

Daily Signals

Iga Węglińska explores the power of sensory restraint

Designer Iga Węglińska’s Perfect Sense explores how design can recalibrate human perception. The project comprises a series of six masks that inves...
Design : Transhumanism : Senses
Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Daily Signals

Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, co-founder Martin Ra...
Foresight Friday : Strategic Foresight : The Future Laboratory
Stat: Poor health and education drive female unemployment, new research shows

Daily Signals

Stat: Poor health and education drive female unemployment, new research shows

New research shows young women are increasingly falling out of the workforce in the UK, even as unemployment among young men declines.
Workplace : Unemployment : Women
Heineken turns winter chill into pub footfall with new campaign

Daily Signals

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs. 
Advertising : Marketing : Campaign
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN