Milan Salone 2016: Lexicons of luxury

14.04.2016 Spazio Rossana Orlandi : NOV : Luxury

Milan – Swiss gallery NOV has put out an open call to young emerging designers to propose new definitions of luxury.

  • The designers created objects that examine themes such as the luxury of anonymity and the luxury of controlling one’s own time
  • I Dream of Luxury is on display at Spazio Rossana Orlandi

Designers selected through the open call created tangible interpretations of luxury that reach beyond the material world to the immaterial.

Anonyma by Joëlle Aeschlimann and Matthieu Girel links the future of luxury to the desire among consumers for privacy in an increasingly digital world. The duo created two mask-like structures that are designed to camouflage the identity of the wearer. The ‘electronic accessories’ feature built-in voice-modification software and reflect the insecure nature of our online privacy and data. 

Volutes by Anouk-Eva Meyer imagines scent and the emotional connections it evokes as a luxury object. It comprises a brass structure combined with a rough rattan weave that absorbs and emits pleasant aromas.

The Big Picture

The luxury landscape is shifting. For more on the future luxury market, read our seed on the What is Luxury? exhibition at the Victoria and Albert Museum. LS:N Global is reporting live from Milan, so keep an eye on our Seed and Shows sections.

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