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13 : 04 : 2016 VSCO : Online Magazine : Photo Filter

Global – Photo-editing app VSCO has launched VSCO Originals, an editorial platform that enables users to browse a series of digital magazines.

  • The VSCO Cam app has around 30m active users
  • The new platform’s editorial content is produced by professionals and members of the VSCO community  
VSCO Originals, Global VSCO Originals, Global
23.5 by VSCO Originals, Global 23.5 by VSCO Originals, Global
Decomposition by VSCO Originals, Global Decomposition by VSCO Originals, Global

The platform offers eight titles that cover a diverse range of topics, such as Venue, which focuses on documenting new music, Max, which celebrates young women’s journeys of self-discovery, and Cyclopedia, which examines science, history and culture through visually experimental presentations.

The content, which includes articles, photo essays and videos, is produced by established writers and photographers, and members of the VSCO community. The magazines will be updated on a rolling basis and can be accessed through the VSCO platform and website.

‘The world is an interesting place and we want to explore the ideas and people that make it unique,’ says Greg Lutze, chief creative officer at VSCO. ‘VSCO Originals provides a space for us to do that, as well as a way to connect with our community and amplify voices across our platform.’

The Big Picture

VSCO’s move into publishing reflects the brand’s awareness of its growing Gen Viz user base, which values experimental, visually driven content.

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