Screen zine

13 : 04 : 2016 VSCO : Online Magazine : Photo Filter

Global – Photo-editing app VSCO has launched VSCO Originals, an editorial platform that enables users to browse a series of digital magazines.

  • The VSCO Cam app has around 30m active users
  • The new platform’s editorial content is produced by professionals and members of the VSCO community  
VSCO Originals, Global VSCO Originals, Global
23.5 by VSCO Originals, Global 23.5 by VSCO Originals, Global
Decomposition by VSCO Originals, Global Decomposition by VSCO Originals, Global

The platform offers eight titles that cover a diverse range of topics, such as Venue, which focuses on documenting new music, Max, which celebrates young women’s journeys of self-discovery, and Cyclopedia, which examines science, history and culture through visually experimental presentations.

The content, which includes articles, photo essays and videos, is produced by established writers and photographers, and members of the VSCO community. The magazines will be updated on a rolling basis and can be accessed through the VSCO platform and website.

‘The world is an interesting place and we want to explore the ideas and people that make it unique,’ says Greg Lutze, chief creative officer at VSCO. ‘VSCO Originals provides a space for us to do that, as well as a way to connect with our community and amplify voices across our platform.’

The Big Picture

VSCO’s move into publishing reflects the brand’s awareness of its growing Gen Viz user base, which values experimental, visually driven content.

Discover More Daily Signals
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN