SXSW Interactive 2016: Sound idea

14 : 03 : 2016 Deloitte : ARC : Music Hub

Austin – The ARC is the drum circle of the future, where participants can collaborate on a generative soundscape regardless of their musical ability.

  • The Audience Reactive Composition (ARC) aims to make composing music more accessible
  • People can play one of five ‘instruments’ that control different parts of a soundtrack
The ARC by Gabe Liberti and Dave Rife for Deloitte Digital at SXSW Interactive, Austin The ARC by Gabe Liberti and Dave Rife for Deloitte Digital at SXSW Interactive, Austin
The ARC by Gabe Liberti and Dave Rife for Deloitte Digital at SXSW Interactive, Austin The ARC by Gabe Liberti and Dave Rife for Deloitte Digital at SXSW Interactive, Austin
The ARC by Gabe Liberti and Dave Rife for Deloitte Digital at SXSW Interactive, Austin The ARC by Gabe Liberti and Dave Rife for Deloitte Digital at SXSW Interactive, Austin
The ARC by Gabe Liberti and Dave Rife for Deloitte Digital at SXSW Interactive, Austin The ARC by Gabe Liberti and Dave Rife for Deloitte Digital at SXSW Interactive, Austin
The ARC by Gabe Liberti and Dave Rife for Deloitte Digital at SXSW Interactive, Austin The ARC by Gabe Liberti and Dave Rife for Deloitte Digital at SXSW Interactive, Austin

The ARC was created by multimedia artists Gabe Liberti and Dave Rife, and electronic artist RAC for Deloitte Digital at SXSW Interactive.

Users interact with a soundtrack by RAC through a series of unusual shapes, such as a rollable sphere that alters the pitch of the arrangement and two hexagonal panels that affect the rate and timbre of certain elements. 

The ARC adds to the commentary on the increasing digitisation of music, where anyone can use an app to create their own compositions. ‘Even if you don’t know about music, it’s a very simple system that allows you to express yourself,’ Liberti tells LS:N Global. ‘But nobody is on their phone. Everyone is doing it together.’

The Big Picture

LS:N Global is reporting live from SXSW Interactive 2016. Take a look at our Seed and Insight sections for more.

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