Second sight

Second sight

US – A campaign by advertising agency Wieden + Kennedy uses virtual reality to enable multiple sclerosis sufferers to experience their passions in a novel way.

Article/19133 #1
Exit Stage Never by Wieden + Kennedy as part of the National MS Society campaign Together We Are Stronger, US

US – A campaign by advertising agency Wieden + Kennedy uses virtual reality (VR) to enable multiple sclerosis (MS) sufferers to experience the activities that they were passionate about before they became ill.

  • The campaign highlights the emotive power of VR
  • MS sufferers witness the activities they love from a first-person perspective

In Together We Are Stronger, a collaboration with the National Multiple Sclerosis Society, MS sufferers wear VR headsets to vicariously experience activities they can no longer physically partake in.

Each of the tv spots focuses on the personal story of an MS sufferer. Former surfer Steve Bettis and former dancer Amy Meisner are later introduced to a professional surfer and dancer, respectively, and experience their exploits though an immersive VR experience.

website for the campaign invites existing MS sufferers to use the #WeAreStrongerThanMS hashtag to capture, share and tag their creative methods for coping with the disease.

The Big Picture

The potential of VR extends beyond the entertainment sector into experiences that enable people to form a deeper understanding of themselves and others. For more on The E-motional Economy, buy your ticket to Backlash Culture, our Spring/Summer 2016 Trend Briefing.

Discover More News
SmartSKN introduces AI-powered customised Korean skincare

News

SmartSKN introduces AI-powered customised Korean skincare

South Korean beauty company SmartSKN has launched K-OWN, an AI-driven skincare platform that uses real-time diagnostics and on-demand manufacturing...
AI Skincare : Skincare : AI In Beauty
Stat: US parents are embracing digital fashion resale

News

Stat: US parents are embracing digital fashion resale

The second-hand market is becoming an essential parenting tool, driven by financial pressures and digital convenience.
Shopping Habits : Thrifting : Secondhand Selling
McDonald’s Japan and girl group XG team up for fandom feast

News

McDonald’s Japan and girl group XG team up for fandom feast

McDonald’s Japan has launched Fandom Feast: McDonald’s Live Party (#リアタイマクパ), an interactive experience blending fandom culture with mobile ordering.
Japan : McDonald's : McDonalds
Skinny Mobile clones its happiest customer to star in AI ads

News

Skinny Mobile clones its happiest customer to star in AI ads

Telecommunications company Skinny Mobile has digitally cloned its happiest customer, Liz Wright, turning her into an AI-powered brand ambassador fo...
Advertising : AI : Skinny Mobile
Danish grocery chain introduces new hack for boycotting US products

News

Danish grocery chain introduces new hack for boycotting US products

Grocery giant Salling Group is introducing a black star symbol on price tags to highlight European brands
Retail : Grocery Shopping : Denmark
Stat: India’s digital media surpasses tv for the first time

News

Stat: India’s digital media surpasses tv for the first time

Indians spent a staggering 1.1 trillion hours on their smartphones in 2024, averaging five hours daily.
India : 5G : Statistic
Estée Lauder claims Advanced Night Repair mimics beauty sleep

News

Estée Lauder claims Advanced Night Repair mimics beauty sleep

Estée Lauder is harnessing the viral appeal of beauty dupes with its latest campaign, positioning its Advanced Night Repair serum as the ultimate s...
Estée Lauder : Beauty : Retail
Four Seasons launches exclusive tournament series with tennis legends

News

Four Seasons launches exclusive tournament series with tennis legends

Four Seasons Hotels and Resorts has announced The Road to The Giorgio Armani Tennis Classic, a first-of-its-kind doubles competition featuring worl...
News : Tennis : Game-Changers: The Future Of Sports Fandom
Stat: UK shoppers embrace AI assistants for fashion finds

News

Stat: UK shoppers embrace AI assistants for fashion finds

British consumers are increasingly turning to AI assistants for online shopping, with fashion emerging as the top category, according to new data f...
AI Shopping Assistants UK : AI Shopping Assistant : AI
LS:N Global Just Got Smarter

News

LS:N Global Just Got Smarter

Meet our new AI tool, Ember.
The Future Laboratory
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN