Buzzworthy

Located in the luxury shopping district of Mumbai, Bombay Electric has stripped back its heritage-style look in favour of minimal typography, intense colour gradients and abstract photography.

‘I knew that there was no way around using vibrant colours,’ explains art director Michael Thorsby, who has previously worked with brands including Uniqlo, Adidas and Beams. Photographs taken at artist Ann Veronica Janssens’ art installation yellowbluepink inspired the store’s colourful swatches, which were framed using grids.

The minimal logo references the utilitarian name and identity of the company and the vibrating letter ‘I’ ‘represents the restless curiosity that Bombay Electric stands for’, explains Thorsby.