Girl-gang beauty
3ina

Girl-gang beauty

London – 3INA is a new make-up brand with a philosophy of real, accessible beauty.

Article/19057 #1
Let's Paint by 3INA, London

London – 3INA is a new make-up brand with a philosophy of real, accessible beauty.

  • Mario Testino+ agency oversaw the development of the brand identity and trends vision
  • The brand has already opened its first flagship store in Covent Garden and plans an international roll-out

With a philosophy that ‘attitude is your best asset’, 3INA (pronounced Mina) hopes to inject a sense of newness into the industry. While most beauty brands can take up to three years to develop new lines, 3INA has created a business model that enables it to bring new products to the market in four months. ‘We are going to bring newness every two to three weeks,’ says co-founder Pablo Rivera.

Like Milk Makeup, 3INA will take an inclusive, community-driven approach to its campaigns, and plans to cast creative girls such as artists, bloggers, vloggers, Instagrammers, documentary film-makers and creators.

‘We are obsessed with girl tribes across the world. We want to have a global perspective,’ says head of marketing Helen McGee. ‘We’re not here to say you need to slot into this trend, it’s more of a pick-and-mix approach.’

The Big Picture

3INA is not the first beauty brand to adopt a fast fashion strategy for beauty. To find out how Deciem is disrupting the beauty industry with its combination of speed, technology and in-house execution, watch our Inform video.

Discover More News
Mastercard launches AI-powered stories for commuters

News

Mastercard launches AI-powered stories for commuters

Mastercard has launched its Transit Tales campaign, which tailors classic stories to the length of commuters’ journeys.
Audiobooks : Australian : Commuters
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Soft Sports : Digital Detox : Asics
Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

News

Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

Gen Z is entering the workforce with a pragmatic view of artificial intelligence and enthusiasm for in-person mentorship. 
Work : Technology : AI
Irn-Bru revives Made in Scotland from Girders slogan

News

Irn-Bru revives Made in Scotland from Girders slogan

Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.
Food And Drink : Brand Humour : Advertising
Busan International Film Festival to host singalong screening of KPop Demon Hunters

News

Busan International Film Festival to host singalong screening of KPop Demon Hunters

A singalong screening of Netflix’s breakout show, KPop Demon Hunters, will take place at the Busan International Film Festival in September 2025.
Kpop : Streaming : Cinema
Stat: Australians turn to podcasts and radio for regular entertainment

News

Stat: Australians turn to podcasts and radio for regular entertainment

More than half of Australians aged 10 and over (52%) listen to or watch podcasts each month, according to new data published in The Infinite D...
Statistic : Podast : Media
Selena Gomez taps Tajín for Rare Beauty’s first collaboration

News

Selena Gomez taps Tajín for Rare Beauty’s first collaboration

Rare Beauty has unveiled its first-ever collaboration, teaming up with Mexican seasoning brand Tajín on a limited-edition lip and cheek set.
Beauty : Food : Collaboration
Single mothers in China are moving in together to ease the financial burden of child-rearing

News

Single mothers in China are moving in together to ease the financial burden of child-rearing

An increasing number of single mothers in China are moving in together to ease the financial, emotional and practical challenges of raising childre...
Single Parents : China : Only Child
Stat: Cannabis-infused drinks reshape America’s after-work rituals

News

Stat: Cannabis-infused drinks reshape America’s after-work rituals

A growing number of young American professionals are swapping post-work alcoholic beverages for cannabis-infused alternatives, signalling a cultura...
Statistic : Cannabis : Alcohol
Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

News

Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

Gap has unveiled its autumn 2025 Better in Denim campaign, fronted by global girl group Katseye.
Fashion : Nostalgia : Pop Culture
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN