Preview: Kidpreneurs

Preview: Kidpreneurs

Global – Ambitious and fearless, Kidpreneurs know exactly what they want in life and are willing to work hard to achieve it.

Article/19049 #1
LS:N Global case study Isabella Rose Taylor. Film and photography by Andrew Miller and edited by James Maiki

Global – Ambitious and fearless, Kidpreneurs know exactly what they want in life and are willing to work hard to achieve it.

  • Born between 1995 and 2002, Generation Z is proving to be an entrepreneurial demographic
  • Almost three-quarters (72%) of this group want to start their own business, according to Millennial Branding

Making their debut during The Future Laboratory’s Retail Futures Forum 2016 in Sydney, Australia, our tribe of Kidpreneurs display the retail savvy and business acumen of people twice, even three times, their age.

Our first tribe member is Mikaila Ulmer, a 10-year-old CEO, whose home-made lemonade grew into a brand now sold at Whole Foods Market. Isabella Rose Taylor is a 14-year-old fashion designer who has already shown at New York Fashion Week. Our final tribe member is Morgan Hipworth, a 15-year-old who makes 700 doughnuts every weekend and supplies bakeries across Melbourne.

The Big Picture

For more on how the entrepreneurial lifestyle has shaped how these kids view brands and retail, read our latest tribe, Kidpreneurs.

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