Preview: WIRED 2015

23 : 10 : 2015 Wired UK : London : Future Of Food

London – WIRED UK hosted its fifth annual event last week, with two days of speakers from across the globe, and new innovations in food and technology on display.

  • Over 50 speakers presented, including Carlo Ratti of MIT SENSEable City Lab and the team from Noma
  • Food from start-ups such as Huel, Dutch Weed Burger and Hampton Creek’s Just Mayo were available for tasting
Huel products Huel products
Simris garden house, branding project by Snask Simris garden house, branding project by Snask
Simris algae-based Omega 3 oils, packaging by Snask Simris algae-based Omega 3 oils, packaging by Snask

While the talks varied from inspirational and heroic, with an amputee telling her tale of climbing Mount Everest, to technologically fantastic talks on sound sculptures and dancing cranes, a few recurring themes were revealed during the two days. 

The future of food was a central focus, with a tasting centre for food start-ups, and talks curated by René Redzepi’s MAD culinary symposium group. Several talks also explored our growing urban population and potential solutions, from a self-driving Uber system to biofuel made from coffee waste. 

‘For the first time we have become an urban species,’ said Arthur Kay, co-founder of Bio-Bean. ‘We talk about vast global challenges such as climate change, but these are urban problems, and it will fall on cities and their inhabitants to change them.’

The Big Picture

For more on the events at WIRED 2015, check out our show review.

Discover More Daily Signals
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN