Critter Bitters, US Critter Bitters, US
Critter Bitters, US Critter Bitters, US
Critter Bitters, US Critter Bitters, US

Cricket cocktails

23 : 10 : 2015 Critter Bitters : Exo-Protein : Cocktails

New York – Crickets are on the menu, but in a different way than we are used to with the Critter Bitters cocktail additive.

  • Critter Bitters uses toasted crickets to create a line of flavoured bitters
  • It is a different approach to make insects palatable for Western tastes

In a bid to mimic the developing world’s taste for insects, several start-ups in the past couple of years have introduced crickets into food products such as protein bars and cricket flour, but Critter Bitters aims to change the way we view cocktails by introducing cricket-based bitters. 

Founders Lucy Knops and Julia Plevin see Critter Bitters as part of a mission to change the perception of insects. ‘Critter Bitters are the gateway to eating insects. More than 2bn people around the world already eat insects regularly. But for those of us who don’t, the idea might be hard to swallow,’ they write on their current Kickstarter page. ‘Instead of adopting other cultures’ traditions of eating insects, Critter Bitters give us the liquid courage we need to spark our own insect-eating traditions.’

The toasted crickets contained in the bitter mixtures are used not only as a sustainable ingredient, but also as an interesting tasting note that is complex, rich and nutty. Four Critter Bitters flavours are available: vanilla, cacao, toasted almond and pure cricket. 

The Big Picture

Western consumers are becoming more used to seeing insects as a form of protein, and now that Exo-Protein approach is making its way into cocktails.

Discover More Daily Signals
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN