Up in smoke

29 : 09 : 2015 Tetra : Sight Unseen : Smoking

US – Tetra is an online shop and lifestyle brand for style-conscious smokers.

  • Recreational smoking of marijuana is gaining mainstream acceptance among consumers and brands
  • Tetra aims to make lighting up a more luxurious experience
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US

Now legal in selected US states, cannabis is slowly shedding its seedy image and brands are creating beautiful, hand-made smoking accessories and objets d’art for the emerging market.

Founded by Monica Khemsurov, co-founder of design blog Sight Unseen, Su Wu, founder of blog I’m Revolting, and Eviana Hartman, founder of fashion line Bodkin, Tetra is an e-commerce platform dedicated to ‘elevating the aesthetics of the smoking experience’.

Products include Cofield’s solid brass, hand-patinated lighter case, Tom Dixon’s cast-iron storage box with a glass crystal lid and a collection of pipes and incense burners.

The Big Picture: Since capturing the attention of several Silicon Valley start-ups, the cannabis market is setting the smoking industry ablaze. Find out more in our Cannabusiness market report.

Discover More Daily Signals
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
Stat: Textile recycling economy gathers pace

Daily Signals

Stat: Textile recycling economy gathers pace

The global clothing and textile recycling market is being cemented as a core pillar of fashion’s circular economy. Valued at £10.1bn ($13.6bn, ...
Sustainability : Fashion : Statistic
Norwegian Cruise Line revives 1990s tagline to re-energise the category

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.
Marketing : Branding : Travel
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
The Luminaire turns curated luxury travel into a giftable object

Daily Signals

The Luminaire turns curated luxury travel into a giftable object

Luxury travel company The Luminaire has launched a new range of Experience Cards priced at up to £10,000 ($13,480, €11,530), offering a curated alt...
Travel : Luxury : Gifting
Stat: How cultural relevance is shaping Africa’s gaming market

Daily Signals

Stat: How cultural relevance is shaping Africa’s gaming market

More than half of African gamers say cultural relevance plays an important role in the games they choose, with a similar proportion wanting to see ...
Gaming : Technology : Statistic
Lego’s screen-free Smart Play tests boundaries of tech and imagination

Daily Signals

Lego’s screen-free Smart Play tests boundaries of tech and imagination

At CES 2026, Lego unveiled Smart Play, a connected system that transforms its physical bricks into responsive play experiences using light, sound a...
CES : Technology : Entertainment
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN