Up in smoke

29 : 09 : 2015 Tetra : Sight Unseen : Smoking

US – Tetra is an online shop and lifestyle brand for style-conscious smokers.

  • Recreational smoking of marijuana is gaining mainstream acceptance among consumers and brands
  • Tetra aims to make lighting up a more luxurious experience
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US

Now legal in selected US states, cannabis is slowly shedding its seedy image and brands are creating beautiful, hand-made smoking accessories and objets d’art for the emerging market.

Founded by Monica Khemsurov, co-founder of design blog Sight Unseen, Su Wu, founder of blog I’m Revolting, and Eviana Hartman, founder of fashion line Bodkin, Tetra is an e-commerce platform dedicated to ‘elevating the aesthetics of the smoking experience’.

Products include Cofield’s solid brass, hand-patinated lighter case, Tom Dixon’s cast-iron storage box with a glass crystal lid and a collection of pipes and incense burners.

The Big Picture: Since capturing the attention of several Silicon Valley start-ups, the cannabis market is setting the smoking industry ablaze. Find out more in our Cannabusiness market report.

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