Up in smoke

29 : 09 : 2015 Tetra : Sight Unseen : Smoking

US – Tetra is an online shop and lifestyle brand for style-conscious smokers.

  • Recreational smoking of marijuana is gaining mainstream acceptance among consumers and brands
  • Tetra aims to make lighting up a more luxurious experience
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US

Now legal in selected US states, cannabis is slowly shedding its seedy image and brands are creating beautiful, hand-made smoking accessories and objets d’art for the emerging market.

Founded by Monica Khemsurov, co-founder of design blog Sight Unseen, Su Wu, founder of blog I’m Revolting, and Eviana Hartman, founder of fashion line Bodkin, Tetra is an e-commerce platform dedicated to ‘elevating the aesthetics of the smoking experience’.

Products include Cofield’s solid brass, hand-patinated lighter case, Tom Dixon’s cast-iron storage box with a glass crystal lid and a collection of pipes and incense burners.

The Big Picture: Since capturing the attention of several Silicon Valley start-ups, the cannabis market is setting the smoking industry ablaze. Find out more in our Cannabusiness market report.

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN