Preview: NO_THING

Visitors to the installation received a digital guide of the Milan Expo in the form of a simple piece of cardboard called the SeedBoard. Through projection-mapping, people could interact with the device using spatial movement, such as lifting the cardboard.

‘NO_THING transcends the boundaries of media use, which so far have been defined by conventional, haptic interfaces, such as screens and buttons,’ says Peter Redlin, creative director at Milla & Partner.

The Big Picture: For more on interfaces that operate beyond traditional methods of physical input, read our NO_THING Innovate.