Vienna – Premium tea shop Teastories’ new branding distinguishes its blends according to the emotional response they elicit.
The new packaging for Teastories from Mexican branding agency Anagrama would be equally at home on a cosmetics counter as it is on the shelf of a fine food and drinks store.
Rather than make its internationally sourced and exotic ingredients the focus of its packaging, Teastories groups its blends according to their health benefits. Like beauty brand Prismologie, the packaging features a confident, Euphorescent palette to convey the benefits of each blend of ingredients – soft yellow for energy, blue for relaxation and green for detox.
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