House of Naive designed by G.Natkevicius and Partners, Lithuania House of Naive designed by G.Natkevicius and Partners, Lithuania
House of Naive designed by G.Natkevicius and Partners, Lithuania House of Naive designed by G.Natkevicius and Partners, Lithuania
House of Naive designed by G.Natkevicius and Partners, Lithuania House of Naive designed by G.Natkevicius and Partners, Lithuania
House of Naive designed by G.Natkevicius and Partners, Lithuania House of Naive designed by G.Natkevicius and Partners, Lithuania

Style of the times

26 : 06 : 2015 House Of Naive : Vilnius : G. Natkevicius

Vilnius, Lithuania – Retailer House of Naive is reframing contemporary Lithuanian style in its new flagship store.

  • The store stands out in the city’s old town with its sharp stainless steel shelves and minimalist interior visible through large windows
  • ‘We want our clothes to show Lithuania today, not yesterday, not like 1,000 years a go, but today’ – House of Naive 

A playful concept that sells organic women’s clothing alongside its own brand of limited-edition chocolates, House of Naive invites customers to its new flagship store by architects G Natkevicius and Partners.

The brand’s slow design ethos is alluded to throughout in features that play with the theme of temporality. An intricate shelving-meets-wall display casts long shadows across the store that change in length during the day – a kind of functional sun dial – while the muted colour scheme allows the bright hues of the organic fabric to shine through.

The Big Picture: In the age of The Convergence Economy expect to see surprising retail combinations and retail spaces take on a life of their own.

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