UK – Interactive theatre specialist Punchdrunk has brought its talent for storytelling to Absolut vodka in a new murder mystery app.
Created in collaboration with digital agency Somethin’ Else, Silverpoint invites players to uncover the truth behind the disappearance of young girl Chloe. To unlock clues, players must collect stars by completing puzzles in a game that is reminiscent of our Occult Enchantment design direction.
This project enables us to build on previous experiments with mobile technology and game mechanics to explore the addictive nature of gaming to unlock a deeper narrative and personal experience, says Felix Barrett, founder and artistic director of Punchdrunk.
The Big Picture: Brands are increasingly using Faction Marketing to create believable characters and stories that draw consumers into a compelling narrative.