Urban playscape

17 : 04 : 2015 Milan Salone Del Mobile : Mini : Urban Perspectives

Milan Salone 2015 – Spanish designer Jaime Hayón is presenting Urban Perspectives at the Salone Internazionale del Mobile, a visionary installation exploring the future of mobility, created in collaboration with MINI.

  • Re-imagines MINI’s Citysurfer, an electric scooter concept first unveiled at the Los Angeles Auto Show 2014
  • Accompanied by a graphic and playful installation representing future urban infrastructure
Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan
Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan
Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan

Hayón’s vision of the future is bright and optimistic. The main focus of the installation is an elevated highway carved from Carrara marble, running through the entire exhibition space and supported on rounded ultramarine pillars. The language of traffic signs is simplified to include only lines and dots, creating a highly graphic and playful aesthetic, and traffic lights are re-imagined as bulbous and shiny brass lamps. Alongside the spatial installation and Citysurfer prototypes, Hayón designed a helmet and a jacket fit for the future urban driver. Overall, the aesthetic is vibrant, humorous and highly graphic, bringing together Hayón’s signature style and MINI’s unique visual cues.

The Big Picture: LS:N Global is reporting live from the Salone Internazionale del Mobile. Look out for our coverage in the SeedShows and Inspire sections. 

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