Urban playscape

17 : 04 : 2015 Milan Salone Del Mobile : Mini : Urban Perspectives

Milan Salone 2015 – Spanish designer Jaime Hayón is presenting Urban Perspectives at the Salone Internazionale del Mobile, a visionary installation exploring the future of mobility, created in collaboration with MINI.

  • Re-imagines MINI’s Citysurfer, an electric scooter concept first unveiled at the Los Angeles Auto Show 2014
  • Accompanied by a graphic and playful installation representing future urban infrastructure
Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan
Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan
Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan

Hayón’s vision of the future is bright and optimistic. The main focus of the installation is an elevated highway carved from Carrara marble, running through the entire exhibition space and supported on rounded ultramarine pillars. The language of traffic signs is simplified to include only lines and dots, creating a highly graphic and playful aesthetic, and traffic lights are re-imagined as bulbous and shiny brass lamps. Alongside the spatial installation and Citysurfer prototypes, Hayón designed a helmet and a jacket fit for the future urban driver. Overall, the aesthetic is vibrant, humorous and highly graphic, bringing together Hayón’s signature style and MINI’s unique visual cues.

The Big Picture: LS:N Global is reporting live from the Salone Internazionale del Mobile. Look out for our coverage in the SeedShows and Inspire sections. 

Discover More Daily Signals
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN