Urban playscape

17 : 04 : 2015 Milan Salone Del Mobile : Mini : Urban Perspectives

Milan Salone 2015 – Spanish designer Jaime Hayón is presenting Urban Perspectives at the Salone Internazionale del Mobile, a visionary installation exploring the future of mobility, created in collaboration with MINI.

  • Re-imagines MINI’s Citysurfer, an electric scooter concept first unveiled at the Los Angeles Auto Show 2014
  • Accompanied by a graphic and playful installation representing future urban infrastructure
Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan
Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan
Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan Urban Perspectives by Jaime Hayon for MINI at Salone Internazionale del Mobile, Milan

Hayón’s vision of the future is bright and optimistic. The main focus of the installation is an elevated highway carved from Carrara marble, running through the entire exhibition space and supported on rounded ultramarine pillars. The language of traffic signs is simplified to include only lines and dots, creating a highly graphic and playful aesthetic, and traffic lights are re-imagined as bulbous and shiny brass lamps. Alongside the spatial installation and Citysurfer prototypes, Hayón designed a helmet and a jacket fit for the future urban driver. Overall, the aesthetic is vibrant, humorous and highly graphic, bringing together Hayón’s signature style and MINI’s unique visual cues.

The Big Picture: LS:N Global is reporting live from the Salone Internazionale del Mobile. Look out for our coverage in the SeedShows and Inspire sections. 

Discover More Daily Signals
Dutch Design Week 2025: Digital afterlives and making space for grief

Daily Signals

Dutch Design Week 2025: Digital afterlives and making space for grief

Dutch Design Week 2025 has so far prompted visitors to question what it means to be human, and what challenges that notion more than death itself.
Dutch Design Week : Design : Global Events
ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

ASOS Live redefines fashion shopping through creator-led video content

ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Fashion : Asos : Retail
Stat: Gen Alpha face stricter screen time controls at home and school

Daily Signals

Stat: Gen Alpha face stricter screen time controls at home and school

New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...
Technology : Gen Alpha : Education
Dutch Design Week 2025: Slowing AI and fostering empathy

Daily Signals

Dutch Design Week 2025: Slowing AI and fostering empathy

The 25th edition of Dutch Design Week has kicked off in Eindhoven with this year’s anniversary theme being Past, Present, Possible. The purpose of ...
Dutch Design Week : DDW : Global Events
Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Daily Signals

Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Oatly has unveiled its first Future of Taste report, charting the flavours and formats set to influence global beverage culture.
Food : Drink : Flavour
Stat: Size inclusivity stalls on spring/summer 2026 catwalks

Daily Signals

Stat: Size inclusivity stalls on spring/summer 2026 catwalks

The Vogue Business Spring/Summer 2026 Size Inclusivity Report reveals disappointing progress on fashion’s size representation. Of 9,038 runway look...
Fashion : Identity : Stat
The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative new campaign, skincare brand The Ordinary is calling out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Misinformation
Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Daily Signals

Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Luxury travel is set to evolve in 2026, with affluent travellers seeking deeper meaning, personalisation and sustainable choices, according to Virt...
Luxury : Gen Alpha : Luxury Travel
Stat: Public confidence in UK food safety reaches record high

Daily Signals

Stat: Public confidence in UK food safety reaches record high

Public trust in the UK’s food system has hit its highest level since 2020, according to the Food Standards Agency’s Food and You 2 survey.
Food : Health : Stat
Swedish campaign encourages doctors to prescribe visits

Daily Signals

Swedish campaign encourages doctors to prescribe visits

Visit Sweden has launched The Swedish Prescription, making it ‘the first country in the world prescribed by doctors’.
Health : Travel : Tourism
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN