Pharmacafé by Bompas and Parr, Dubai Pharmacafé by Bompas and Parr, Dubai
Pharmacafé by Bompas and Parr, Dubai Pharmacafé by Bompas and Parr, Dubai
Pharmacafé by Bompas and Parr, Dubai Pharmacafé by Bompas and Parr, Dubai
Pharmacafé by Bompas and Parr, Dubai Pharmacafé by Bompas and Parr, Dubai

DNA dining

12 : 03 : 2015 Pharma Café : Bompass And Parr : The Museum Of Future Government Services

Dubai – Bompas & Parr have opened the PharmaCafé, a pop-up experience that combines sensory dining with holistic healthcare, at the Future of Government Services exhibition in Dubai.

  • Nutraceuticals containing flavoured pills included on the menu
  • The pop-up accompanied Dubai’s Government Summit

When dining at the café, visitors were given a bespoke drink based on their own DNA, which was obtained by a hand scan at the entrance. Ingredients ranged from violet to chamomile, turmeric, rosemary and lovage, all of which have their own medicinal benefits: turmeric helps to boost the BDNF hormone, while violet is used for its antiseptic qualities. Lab coat-wearing assistants poured flasks of memory-enhancing peppermint mist and a ginger wellness mist floated from the shoulder-height bar, giving guests a restorative boost. The 2015 Museum of Future Government Services is a project by the Prime Minister’s Office of the UAE directed by Tellart with an international team of top design studios, including Specular, SOFTlab, Bompas & Parr, Octo, Idee und Klang, and Future Cities Catapult.

The Big Picture: The bespoke nature of the drinks will appeal to consumers seeking to optimise themselves. To find out how other brands are tailoring their offer down to a molecular level, read our macrotrend The Optimised Self.

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