Loewe flagship store, Miami Loewe flagship store, Miami
Loewe flagship store, Miami Loewe flagship store, Miami
Loewe flagship store, Miami Loewe flagship store, Miami
Loewe flagship store, Miami Loewe flagship store, Miami

Ancient retail interior

10 : 03 : 2015 Loewe : Stonework : Interior

Miami – Luxury fashion house Loewe has transported a slice of Spanish history to its Miami flagship.

  • High-tech materials are giving way tradition
  • Miami has an sizable Spanish influence 

Opting out of the city’s glitzy architectural tradition, Loewe has gone for something a little more understated but no less impactful. Creative director Jonathan Anderson scouted an 18th-Century ‘hórreo’, or granary building, and had it imported and rebuilt within the store’s otherwise minimalist space. The 36-foot stone structure dwarfs the William Morris-inspired furniture and stands as a reminder of the brand’s heritage, a monolith to the humble roots from which the premium brand was born. Anderson plans to ‘borrow’ the hórreo for 10 years before returning it to Spain.

The Big Picture: ‘Back with the old’ was a strong trend at Design Miami 2014 as designers blend traditional materials such as wood, bronze and fur within a contemporary context.

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