Miami – Luxury fashion house Loewe has transported a slice of Spanish history to its Miami flagship.
Opting out of the city’s glitzy architectural tradition, Loewe has gone for something a little more understated but no less impactful. Creative director Jonathan Anderson scouted an 18th-Century ‘hórreo’, or granary building, and had it imported and rebuilt within the store’s otherwise minimalist space. The 36-foot stone structure dwarfs the William Morris-inspired furniture and stands as a reminder of the brand’s heritage, a monolith to the humble roots from which the premium brand was born. Anderson plans to ‘borrow’ the hórreo for 10 years before returning it to Spain.
The Big Picture: ‘Back with the old’ was a strong trend at Design Miami 2014 as designers blend traditional materials such as wood, bronze and fur within a contemporary context.