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Loewe flagship store, Miami

Loewe flagship store, Miami

Loewe flagship store, Miami

Loewe flagship store, Miami

Ancient retail interior

By Alex Jordan 10 : 03 : 2015 Loewe : Stonework : Interior

Miami – Luxury fashion house Loewe has transported a slice of Spanish history to its Miami flagship.

High-tech materials are giving way tradition
Miami has an sizable Spanish influence

Opting out of the city’s glitzy architectural tradition, Loewe has gone for something a little more understated but no less impactful. Creative director Jonathan Anderson scouted an 18th-Century ‘hórreo’, or granary building, and had it imported and rebuilt within the store’s otherwise minimalist space. The 36-foot stone structure dwarfs the William Morris-inspired furniture and stands as a reminder of the brand’s heritage, a monolith to the humble roots from which the premium brand was born. Anderson plans to ‘borrow’ the hórreo for 10 years before returning it to Spain.

The Big Picture: ‘Back with the old’ was a strong trend at Design Miami 2014 as designers blend traditional materials such as wood, bronze and fur within a contemporary context.

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