Car safety made sexy

UK – Volkswagen is making safety sexy with its latest campaign, Invisible Made Visible.

• The Global Automotive Park Assist Systems Market is expected to grow 6.5% by 2018
• Ford CEO Mark Fields predicts driverless cars by 2020

Working with production company Marshmallow Laser Feast and digital agency Tribal Worldwide London, the campaign celebrates the new Passat, one of the automobile manufacturer’s most advanced cars to date. The ad shows the infrared rays hard at work as the car’s myriad sensors are put through their paces during Park Assist, Emergency Braking and Blind Spot Detection features. Using innovative filming techniques, viewers are taken into an eerie world of unseen signals as they constantly monitor the car’s surrounding environment for potential obstacles. ‘Volkswagen has produced one of the most advanced cars in its class,’ says Tribal Worldwide London’s executive creative director Victoria Buchanan. ‘It was imperative that this collaboration enabled us to push boundaries during filming, by projecting light around the car to demonstrate each of the Passat’s intelligent systems, in a way never seen before.’

The Big Picture: Think about how you can infuse wonder into the things consumers take for granted using our Awakening Tech macrotrend.