Season’s greeting: Book designed to help combat SAD

24 : 02 : 2015 S.A.D. Rescue Pack : Studio Calm And Collected : The Optimised Self

London – Artists and designers at Studio C&C have created the SAD book, an innovative print publication for people suffering from Seasonal Affective Disorder.

S.A.D by Studio C&C, London S.A.D by Studio C&C, London
S.A.D by Studio C&C, London S.A.D by Studio C&C, London
S.A.D by Studio C&C, London S.A.D by Studio C&C, London
S.A.D by Studio C&C, London S.A.D by Studio C&C, London

Seasonal Affective Disorder (SAD) strikes when days are short, the weather is cold and exposure to natural light is low. Although little understood, it is known to have devastating effects on people’s mood, productivity and creativity.

The SAD rescue pack, which was launched recently at the Protein Studio, Shoreditch, as part of a wider exhibition, includes a three-months supply of vitamin D tablets. The pack is designed by artist Callum Copley, with illustrations, written articles, and narrative art intended to boost levels of serotonin and melatonin, the feel-good hormones vital for creativity.

‘The book will hopefully sit on the reader's shelf and be brought out in the depths of January and February, ideally to serve as a form of help or therapy for sufferers,’ said Studio C&C in a statement.

For more design solutions combatting low exposure to natural light, read our article on CoeLux, a home-made sun using LED.

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