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Through the keyhole: Agency invites people to take a closer look

By Alex Jordan 23.02.2015 Sid Lee : Connected Devices : Awakening Tech

Dashboard by Playground for Sid Lee Agency, Paris

Paris – Experiential design agency Sid Lee is shining a light on all the little things that make its agency tick.

Applying the principles of the Internet of Everything to its Paris office, Sid Lee has connected its office amenities to sensors that measure their use in real time.

Visitors to the Sid Lee dashboard can see the number of toilets flushed, cups of coffee drunk and goals scored on the table football, the little things that form the lifeblood of workers’ daily lives.

The campaign uses connected devices to create a digital monologue which, through engaging visualisation, makes you feel as if you have a finger on the pulse of the agency. It is also a wonderful exercise in personal branding.

For more on the implications of connected devices transmitting real-time information, read our 2015 International CES Review Part 2.

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