London – Sketch, experimental chef Pierre Gagnaire’s Mayfair restaurant, is offering its diners a pre-course chromatherapy experience.
The restaurant is now hosting mycoocoon, a colourful therapeutic installation from designers Lanzavecchia + Wai and Marine Peyre, that offers a multi-sensory experience based on the energy of colours.
The experience consists of an immersive pod in which visitors are invited to choose from a series of colours on an iPad, going through three rounds to determine whether they are red (representing passion, vitality and enthusiasm), magenta (love, kindness and emotion), orange, yellow, green, turquoise, blue or purple.
Once their colour has been decided, diners can lay on a soft leather lounger, removing themselves from their surroundings under an overhead hut and with the aid of bluetooth headphones that play soothing natural sounds.
The team at mycoocoon are looking to build on the current experience, working with aromatherapists and nutritionists to produce scents and develop colour-coordinated foods and juices.
For more on how brands can facilitate and enhance the sensory pleasure of food, read our New Foodscapes microtrend.