Perfectly natural: Silk + Honey launches kits for the DIY beauty consumer

07 : 10 : 2014 Silk And Honey : Home Kit : Cosmetics

London – The beauty world is known for its use of chemicals, but beauty enthusiasts are increasingly reviving recipes that contain natural ingredients and which are made using transparent production methods.

Silk and Honey lipgloss kit Silk and Honey lipgloss kit
Silk and Honey lipgloss kit Silk and Honey lipgloss kit
Silk and Honey anti-aging hand cream starter kit Silk and Honey anti-aging hand cream starter kit
Silk and Honey Shea Butter Hair-Conditioning mask kit Silk and Honey Shea Butter Hair-Conditioning mask kit

Silk + Honey is a new beauty brand that is tapping into the growing trend for transparency with a range of kits that enable people to create their own cosmetics from scratch.

‘I published a book last year full of my own recipes, and I had such an amazing response,’ founder Sharonda Flynn tells LS:N Global. ‘People started telling me I should launch my own beauty range, but it felt wrong to create another line full of chemicals, so instead I wanted to create a range of tools and ingredients that enable people to create their own products from scratch.’

Each kit comes with a recipe card, a set of tools and the ingredients needed to blend the final product. Flynn hopes that the kits will allow versatility. The lip gloss kit, for example, enables users to make up to 13 lip glosses in a range of colours, including cherry and plum blossom. 

In 2013, LS:N Global profiled The Alchemist’s Dressing Table by Lauren Davis, a micro-cosmetics factory designed to create small-batch creams and products. Silk + Honey reflects this trend for transparency in beauty and how the sector is moving from the design lab to the high street. For more, read our Refined Remedy Design Direction. 

Discover More Daily Signals
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN