London – The beauty world is known for its use of chemicals, but beauty enthusiasts are increasingly reviving recipes that contain natural ingredients and which are made using transparent production methods.
Silk + Honey is a new beauty brand that is tapping into the growing trend for transparency with a range of kits that enable people to create their own cosmetics from scratch.
‘I published a book last year full of my own recipes, and I had such an amazing response,’ founder Sharonda Flynn tells LS:N Global. ‘People started telling me I should launch my own beauty range, but it felt wrong to create another line full of chemicals, so instead I wanted to create a range of tools and ingredients that enable people to create their own products from scratch.’
Each kit comes with a recipe card, a set of tools and the ingredients needed to blend the final product. Flynn hopes that the kits will allow versatility. The lip gloss kit, for example, enables users to make up to 13 lip glosses in a range of colours, including cherry and plum blossom.
In 2013, LS:N Global profiled The Alchemist’s Dressing Table by Lauren Davis, a micro-cosmetics factory designed to create small-batch creams and products. Silk + Honey reflects this trend for transparency in beauty and how the sector is moving from the design lab to the high street. For more, read our Refined Remedy Design Direction.