Going for a song: App gives album’s fans free access
Skrillex Gaming App

Going for a song: App gives album’s fans free access

Los Angeles – Electronic musician Skrillex pre-released his debut album on a free gaming app, nearly two weeks before its official iTunes release date.

Article/15400 #1
Skrillex Gaming App Skrillex Gaming App
Skrillex Gaming App Skrillex Gaming App
Skrillex Gaming App Skrillex Gaming App

Los Angeles – Electronic musician Skrillex pre-released his debut album on a free gaming app, nearly two weeks before its official iTunes release date.

The app, Alien Ride, was inspired by space shooter arcade games, and features a solitary space ship that flies through the cosmos, shooting any asteroids that get in its way. As players progress through the levels they unlock 11 hidden objects, which are the 11 songs that make up Skrillex's album, Recess.

‘We were thinking of doing a sort of Easter egg thing,’ Tim Smith, Skrillex’s manager, told Rolling Stone magazine. ‘But [Skrillex] is more direct than that. I didn’t want to confuse people or put them on a scavenger hunt. We’ll probably make less money doing it this way [but] it’s more about the fans.’

Artists and musicians are increasingly finding new interactive ways to connect with their fanbase. For more, read our Transmedia Music Videos microtrend. For more on the rising desire for immersive experiences in entertainment, read our Futuretainment macrotrend. 

Discover More News
Koto NYC weaves humanity into Uniqode’s digital-first brand identity

News

Koto NYC weaves humanity into Uniqode’s digital-first brand identity

Design agency Koto NYC has reimagined QR code management platform Uniqode’s brand identity.
Design : Technology : Branding
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Foresight Friday : Fashion : Design
Stat: US consumers turn to buy now, pay later for groceries amid recession fears

News

Stat: US consumers turn to buy now, pay later for groceries amid recession fears

One in four Americans are now using buy now, pay later (BNPL) services to finance groceries, up from 14% last year, according to a recent LendingTr...
Retail : Finance : Food
Sweaty Betty champions body confidence with Wear the Damn Shorts campaign

News

Sweaty Betty champions body confidence with Wear the Damn Shorts campaign

Sweaty Betty is back with a powerful new chapter of its Wear the Damn Shorts campaign, confronting women’s leg-related insecurities head-on.
Advertising : Sports : Wellness
R/GA predicts brand pivot from SEO to ASO to optimise AI-driven search

News

R/GA predicts brand pivot from SEO to ASO to optimise AI-driven search

As generative AI reshapes how consumers access information, advertising giant R/GA is helping brands increase their visibility with a new AI Search...
Technology : Retail : AI
Stat: Reproductive health inequalities exposed in England

News

Stat: Reproductive health inequalities exposed in England

A new survey has revealed that more than a quarter (28%) of women in England are living with serious reproductive health issues such as endometrios...
Health And Wellness : Identities : Society
Lotte turns chewing gum into a productivity tool with Shu-Chew Beats

News

Lotte turns chewing gum into a productivity tool with Shu-Chew Beats

Confectionery brand Lotte is repositioning chewing gum as a productivity tool with Shu-Chew Beats.
Advertising : Food : Health & Wellness
Rare Beauty joins Substack

News

Rare Beauty joins Substack

Selena Gomez’s Rare Beauty is joining a growing cohort of brands turning to Substack to strengthen consumer relationships through long-form storyte...
Beauty : Retail : Pop Culture & Media
Stat: Workers under 24 years old drive return to the office

News

Stat: Workers under 24 years old drive return to the office

Five years after lockdown reshaped hybrid working, younger employees are unexpectedly driving the return to the office.
Gen Z : Work : Health & Wellness
Future Days 2025: Governing unthinkable futures

News

Future Days 2025: Governing unthinkable futures

The final day of Future Days 2025 began with a series of talks from futurists and strategic thinkers, touching on topics from innovation in the glo...
Global Events : Sustainability : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN