Perfect scents: Perfumer opens flagship store

18 : 02 : 2014 Perfume : Bespoke Blend : Alchemy

Paris – Sylvie Loday, Olivier Royère and Benoît Verdier wanted to offer a luxury alternative to the many perfumeries in the city, so they recently opened Ex Nihilo on the fashionable rue Saint-Honoré.

 Ex Nihilo, Paris Ex Nihilo, Paris
 Ex Nihilo, Paris Ex Nihilo, Paris
Ex Nihilo, Paris Ex Nihilo, Paris

With bottles of perfume lining the wall, Ex Nihilo may seem like a typical fragrance store, until you notice the strange metal contraption on its counter. This is where the magic happens, where customers can watch as their own bespoke fragrance is made before their eyes. Ex Nihilo offers eight fragrances that can be bought as they come, or can be mixed and customised into a unique, one-off blend.

‘Ex Nihilo aims to provide true luxury, bringing to the fore the pinnacle of savoir-faire and the most splendid raw materials in perfumery,’ say the founders.

LS:N Global has noted a rise in Mass-Custom Beauty and a curiosity about Mix Masters, the people behind perfume. Ex Nihilo blends both into a unique fragrant experience in a lush and Geo Luxe setting.

With bottles of perfume lining the wall, Ex Nihilo may seem like a typical fragrance store, until you notice the strange metal contraption on its counter. This is where the magic happens, where customers can watch as their own bespoke fragrance is made before their eyes. Ex Nihilo offers eight fragrances that can be bought as they come, or can be mixed and customised into a unique, one-off blend.

‘Ex Nihilo aims to provide true luxury, bringing to the fore the pinnacle of savoir-faire and the most splendid raw materials in perfumery,’ say the founders.

LS:N Global has noted a rise in Mass-Custom Beauty and a curiosity about Mix Masters, the people behind perfume. Ex Nihilo blends both into a unique fragrant experience in a lush and Geo Luxe setting.

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