Mass-custom Beauty

14 : 07 : 2013 Cosmetics : Beauty Lab : Syringe

Beauty brands have long been pigeon-holing consumers into groups, dictating what products they should buy for their skin type, hair colour and lifestyle. Now, smart brands are tapping into the power of a new bespoke attitude, enabling consumers to customise off-the-shelf products to suit their own needs.

Mass-custom Beauty

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