Perfect scents: Perfumer opens flagship store

18 : 02 : 2014 Perfume : Bespoke Blend : Alchemy

Paris – Sylvie Loday, Olivier Royère and Benoît Verdier wanted to offer a luxury alternative to the many perfumeries in the city, so they recently opened Ex Nihilo on the fashionable rue Saint-Honoré.

 Ex Nihilo, Paris Ex Nihilo, Paris
 Ex Nihilo, Paris Ex Nihilo, Paris
Ex Nihilo, Paris Ex Nihilo, Paris

With bottles of perfume lining the wall, Ex Nihilo may seem like a typical fragrance store, until you notice the strange metal contraption on its counter. This is where the magic happens, where customers can watch as their own bespoke fragrance is made before their eyes. Ex Nihilo offers eight fragrances that can be bought as they come, or can be mixed and customised into a unique, one-off blend.

‘Ex Nihilo aims to provide true luxury, bringing to the fore the pinnacle of savoir-faire and the most splendid raw materials in perfumery,’ say the founders.

LS:N Global has noted a rise in Mass-Custom Beauty and a curiosity about Mix Masters, the people behind perfume. Ex Nihilo blends both into a unique fragrant experience in a lush and Geo Luxe setting.

With bottles of perfume lining the wall, Ex Nihilo may seem like a typical fragrance store, until you notice the strange metal contraption on its counter. This is where the magic happens, where customers can watch as their own bespoke fragrance is made before their eyes. Ex Nihilo offers eight fragrances that can be bought as they come, or can be mixed and customised into a unique, one-off blend.

‘Ex Nihilo aims to provide true luxury, bringing to the fore the pinnacle of savoir-faire and the most splendid raw materials in perfumery,’ say the founders.

LS:N Global has noted a rise in Mass-Custom Beauty and a curiosity about Mix Masters, the people behind perfume. Ex Nihilo blends both into a unique fragrant experience in a lush and Geo Luxe setting.

Discover More Daily Signals
How building Bishoftu Airport positions Ethiopia as African travel epicentre

Daily Signals

How building Bishoftu Airport positions Ethiopia as African travel epicentre

Ethiopia has broken ground at Bishoftu International Airport, a new mega-hub designed by Zaha Hadid Architects that aims to become the largest avia...
Travel : Infrastructure : Airport
Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Daily Signals

Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Miffy Mood Lab has opened at the official Miffy store in London, celebrating the release of Mr Maria’s Miffy Colourful range while experimenting w...
Retail : Emotional Experiences : Mystery Box
Stat: Menopause symptoms improve with community-led fitness programme

Daily Signals

Stat: Menopause symptoms improve with community-led fitness programme

Peloton and Respin Health have released new findings from a targeted study examining women’s health during perimenopause and menopause, revealing t...
Menopause : Women's Health : Wellness
The North Face fuses ancient art with performance gear

Daily Signals

The North Face fuses ancient art with performance gear

As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection t...
Fashion : Luxury : Sports
How AI is unlocking sleep as a predictive health tool

Daily Signals

How AI is unlocking sleep as a predictive health tool

Researchers at Stanford Medicine have developed SleepFM, the first AI model capable of predicting the risk of more than 100 diseases from just one ...
Health : Technology : AI
Stat: China records lowest birth rate since 1949

Daily Signals

Stat: China records lowest birth rate since 1949

China’s birth rate has fallen to its lowest level since 1949, despite renewed government efforts to encourage parenthood.
China : Statistic : Population
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
Foresight Friday: Fiona Harkin, director of foresight

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Human Behaviour : Globalisation : New World Order
Stat: Car sales still depend on human interaction

Daily Signals

Stat: Car sales still depend on human interaction

Despite a major push from automakers and third-party platforms, only 7% of car buyers in the US complete their purchase entirely online, according ...
Mobility : Retail : Statistic
Stat: Five minutes of daily exercise could help millions of people live longer

Daily Signals

Stat: Five minutes of daily exercise could help millions of people live longer

According to a study by the Norwegian School of Sport Sciences, an extra five minutes of daily exercise and 30 minutes less sitting could significa...
Health : Society : Statistic
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN