Tasty idea: Pared-down pasta room opens in Italy

Tasty idea: Pared-down pasta room opens in Italy

Tasty idea: Pared-down pasta room opens in Italy

#1237 / 0

Lavezzola, Italy – Frozen food specialist Surgital has opened a new testing and tasting hall at its north Italian headquarters.

The 150m-square-metre hall, called the De Gusto room – gusto is Italian for ‘taste’ – features an open plan kitchen and seating.

Created to show customers such as restaurateurs and resellers the quality and versatility of the 25-year-old company’s products, the design accents are on simple lines and natural materials.

Above the unadorned cement floor, the kitchen is presented as a cube, walled in with grey-veined white marble. Round this are simple, long oak tables – including a ‘front row/chef’s table’ row, and steel and oak chairs.

The simplicity of the design reflects a similar aesthetic to the one seen in the new Dos Palillos restaurant in Berlin, where the focus is also firmly on the food.

De Gusto from Surgital in Italy De Gusto from Surgital in Italy
De Gusto from Surgital in Italy De Gusto from Surgital in Italy
De Gusto from Surgital in Italy De Gusto from Surgital in Italy
De Gusto from Surgital in Italy De Gusto from Surgital in Italy
Discover More News
Koto NYC weaves humanity into Uniqode’s digital-first brand identity

News

Koto NYC weaves humanity into Uniqode’s digital-first brand identity

Design agency Koto NYC has reimagined QR code management platform Uniqode’s brand identity.
Design : Technology : Branding
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Foresight Friday : Fashion : Design
Stat: US consumers turn to buy now, pay later for groceries amid recession fears

News

Stat: US consumers turn to buy now, pay later for groceries amid recession fears

One in four Americans are now using buy now, pay later (BNPL) services to finance groceries, up from 14% last year, according to a recent LendingTr...
Retail : Finance : Food
Sweaty Betty champions body confidence with Wear the Damn Shorts campaign

News

Sweaty Betty champions body confidence with Wear the Damn Shorts campaign

Sweaty Betty is back with a powerful new chapter of its Wear the Damn Shorts campaign, confronting women’s leg-related insecurities head-on.
Advertising : Sports : Wellness
R/GA predicts brand pivot from SEO to ASO to optimise AI-driven search

News

R/GA predicts brand pivot from SEO to ASO to optimise AI-driven search

As generative AI reshapes how consumers access information, advertising giant R/GA is helping brands increase their visibility with a new AI Search...
Technology : Retail : AI
Stat: Reproductive health inequalities exposed in England

News

Stat: Reproductive health inequalities exposed in England

A new survey has revealed that more than a quarter (28%) of women in England are living with serious reproductive health issues such as endometrios...
Health And Wellness : Identities : Society
Lotte turns chewing gum into a productivity tool with Shu-Chew Beats

News

Lotte turns chewing gum into a productivity tool with Shu-Chew Beats

Confectionery brand Lotte is repositioning chewing gum as a productivity tool with Shu-Chew Beats.
Advertising : Food : Health & Wellness
Rare Beauty joins Substack

News

Rare Beauty joins Substack

Selena Gomez’s Rare Beauty is joining a growing cohort of brands turning to Substack to strengthen consumer relationships through long-form storyte...
Beauty : Retail : Pop Culture & Media
Stat: Workers under 24 years old drive return to the office

News

Stat: Workers under 24 years old drive return to the office

Five years after lockdown reshaped hybrid working, younger employees are unexpectedly driving the return to the office.
Gen Z : Work : Health & Wellness
Future Days 2025: Governing unthinkable futures

News

Future Days 2025: Governing unthinkable futures

The final day of Future Days 2025 began with a series of talks from futurists and strategic thinkers, touching on topics from innovation in the glo...
Global Events : Sustainability : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN