Beijing – The new accessory consignment store employs a cohort of professional consultants to educate customers on the individual items for sale.
Designed by Studio8, the Musée flagship is an open platform for luxury accessories in Beijing. The store assistants are focused on enriching customers’ in-store experience by offering them in-depth insight into the items on sale.
‘Every accessory that people possess is an abstract object that serves a certain function or purpose,’ says Studio8’s principal designer Shirley Dong. ‘This changes when people place more importance and value on the object, whether through the brand, colour, material, or handcrafting process. Luxury goods then become time travellers, with an ever-increasing value and preciousness.’ The studio has adopted a ’soft boundary’ approach to its design in order to better facilitate unstructured way-finding and encourage item discovery.
The resale market is booming. With consumers looking for more ethical, sustainable, and circular ways to obtain luxury good it is currently growing 24 times faster than traditional retail. In response to this shift in mindset we are now seeing a host of new brands creating innovative resale platforms.