Identity crisis

24 : 02 : 2017 DELETE : Generation I : The Sharded Self

Montreal – DELETE is an interactive exhibition designed to teach 8–12-year-olds about the vulnerability of their personal data.

  • The experience forces children to consider the fate of information submitted online
  • After encountering four rooms, the audience has the option to delete the digital record of their experience
SELECT installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron SELECT installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron
EMERGE installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron EMERGE installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron
COLLECT installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron COLLECT installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron

Blending digital and physical experiences, the show, created by Daniel Iregui and Michel Lefebvre in collaboration with Youtheatre, begins and ends on the d.elete.co website. Children are first asked for a nickname and personal data. They are then presented with four rooms, each using light and sound to blur the lines between the real and the virtual.

The first room, COLLECT, immerses the audience in a waterfall of data, questioning the overwhelming amount of information processed every day. Acknowledging Generation I’s numerous social media profiles and inclination towards The Sharded Self, the next room, IDENTIFY, uses mirrors to multiply the audience's reflections, which are then manipulated to move independently. At the end of the installation the children can choose to delete the digital record of the experience from the microsite.

Iregui, founder and creative director of Iregular, told The Creators Project that the inspiration arose from our everyday relationships with smartphones. ‘We were talking to kids that were born with this technology, so for them that is how life works – you are in so many places at the same time and almost never present in the current moment.’

The Big Picture

By confronting children to examine the various realities they live in and traces of data they leave behind, brands can awaken a generation coming of age in the midst of The Sharded Self. For more insight on Generation I, read our macrotrend.

Discover More Daily Signals
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN