Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

The New Creatorverse

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Fitness Fan Clubs

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Symbiotic Signals

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Pre-teen Protein

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Traceable Fashion

Micro Trends

Traceable Fashion

The trend for the kind of transparent, informative labelling currently associated with the food industry is extending into other areas, as consumer...

Sustainable : Clothing : Labelling

Micro Trends

Civic Branding

Brands are beginning to shrug off their multinational status and look, instead, at local communities.

Urban : Planning : Branding

Superheroes Anonymous

Micro Trends

Superheroes Anonymous

Superheroes Anonymous

Superheroes : Chaim Lazaros : Customer Service

Micro Trends

Learning Shops

Education : Learning : Shops

Retail Hijacking

Micro Trends

Retail Hijacking

Retail Hijacking

Citizen: Citizen : Brand Pharmacy : H&M

Smokers’ Paradise

Micro Trends

Smokers’ Paradise

Smokers’ Paradise

Smoking : Ban : Cigarettes

Fiction Branding

Micro Trends

Fiction Branding

Fiction Branding

Wonka Bar : Nestle : 7-Eleven

Referral Economy

Micro Trends

Referral Economy

Personal recommendation through social networking is taking e-commerce to a new level. Just as eBay has created a near-perfect market for the sales...

Referral : E-commerce : Social Networks

Social Niceworking

Micro Trends

Social Niceworking

Social networking has matured. In addition to the fickle worlds of Facebook and Twitter, a new, more thoughtful, breed of sites is developing. Thes...

Social Networking : Charity : Community

Micro Trends

Fast Cash

Pawn Shops : Money : Just Nots

Micro Trends

Toyhacking

The latest hot pastime in the world of technology involves toys, sensors, a can-do attitude and a whole lot of fun. Toy-modding, hacking into toys ...

Toys : Hacking : Re-model

Middle-class Proletariat

Micro Trends

Middle-class Proletariat

Middle-class Proletariat

Society : Class : Social

Micro Trends

Muffragettes

Feminism : Re-branding : Women

Micro Trends

Middle West

Far from being a cultural desert, the Middle East is fast embracing cutting-edge design, art and culture from the west. Driven by oil money and the...

Art : Design : Travel

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