Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Fly-and-Flop Philanthropy

Traditionally, luxury travel has been about comfort and indulgence, but no longer.

International Travel Luxury Market : Iltm : Banyan Tree Hotels & Resorts

Micro Trends

Los Angeles Safari

Beyond the sun and celebrity, Los Angeles supports a diverse creative economy.

Re-Con Man : Geo Luxe : Convivial

Micro Trends

Luxe Locale

Earlier this year, LS:N Global tracked how retail design was drawing on local nuances and materials in our Crafted Locale design direction. In the ...

Crafted Locale : Architecture : Luxury

Micro Trends

Home-From-Home Hospitality

Time-strapped, world-weary travellers are seeking the comforts of home with the amenities of a hotel. Welcome to a new vision of hospitality.

Hotel : The Apartment : Gorki Apartments

Micro Trends

Austin Safari

Austin is a capital of cool, attracting visitors from far and wide with its thriving culture scene.

Revivalism : No Va : Heywood Hotel

Micro Trends

Game Imitates Art

When video games first emerged as a medium in their own right they were spurned by parents, the media and the establishment for ruining the minds o...

Gaming : Ceri : Jenova

Micro Trends

London 2013 Safari

If energy, inspiration and an experimental attitude are what you are looking for, London has it in spades.

Selfridges : McQ : BeautyMART

Micro Trends

Luxe Laundry

Laundry brands are taking cues from the beauty world, with stripped-back packaging and eco-credentials that emphasise quality and naturalness.

Natural : Tangent GC : Laundry Detergent Project

Micro Trends

Access For All

Designers are embracing the design challenge of physical difficulty to create products that turn medical necessities into stylish accessories

Furniture : Deaf : The Bradley

Micro Trends

Disruptive Packaging

Packaging is suddenly sexy. It’s no longer there simply to deliver the age-old three Ps of protection, preservation and presentation. Increasingly,...

Food : MonoSol : Gautam Goel

Micro Trends

Waste Redux

Food waste is one of the curses of 21st century consumer culture. Between 30% and 50% of food produced globally – between 1.2bn and 2bn tonnes – is...

Food Waste : Handyfaace : Urban Food Initiative

Micro Trends

Clean Energy

Energy drinks are being reinvented for Millennials, who are demanding functionality and health benefits with their buzz.

Energy Drinks : V8 : Guru

Micro Trends

Snapchat Marketing

Most brands aim to create marketing campaigns that leave a lasting impression. But now some brands are turning to the blink-and-you’ll-miss-it medi...

Twitter : Acura : MTV UK

Micro Trends

Neo-Detox

Tired of social schedules that revolve around drinking, consumers are seeking a chance to detox, if only for a day, without facing the threat of so...

Berlin : Tom Silverman : Laura O'Neill

Micro Trends

Microsites+

Brands are increasingly using the pop-up approach in the digital sphere, with microsites that publicise events or fulfill a temporary purpose. Now ...

Interactive : Personlised : Minivegas

Micro Trends

Techanistas

Technology companies are targeting fashionistas and collaborating with designers to give their latest devices added gloss on and off the runway.

Apple : Techanistas : Nina Garcia

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