Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Downsizing 2.0

For their later years, Flat Agers are often in search of culturally-rich urban environments. Meanwhile, architects are envisioning innovative alte...

Micro Trends

Miami Safari

A city in transition, Miami has roared back from the recession with a re-energised urban core and a diversified economy

Miami : Safari : Wynwood Walls

Micro Trends

Perfect Vision

It used to be that a trip to the opticians was up there with the dentist and doctor but increasingly brands are redesigning the often costly expe...

Opticians : Glasses : Packaging

Micro Trends

Turbulent Tourism

The Seychelles in the summer, the French Riviera in the spring and Aspen in the winter. Until recently, these have been the kinds of location on ...

Travel : Jungles In Paris : Jungle

Micro Trends

Beauty Wearables

Conductive make-up, programmable fragrance, digitally fabricated nails. Are beauty products the next frontier for wearable technology? Meet the f...

Smart Cosmetics : Beauty Technology : Katia Vega

Micro Trends

Greentopias

Architects, designers and city planners are creating pockets of tranquility and rehumanising built-up areas in cities, making urban density more ...

Micro Trends

Tiny Tot Feminism

Despite the stereotypes, little girls are not just interested in the colour pink and princesses. As this becomes increasingly apparent, more progre...

Feminism : Girls : Gender

Micro Trends

Cryptocurrencies

Bitcoin. Millions of us are aware of it. Most of us have no idea how it operates, or what its purpose is.

Bitcoin : V-Currencies : Cashless Futures

Micro Trends

Cosmetics Cocktailing

From perfume to mascara, cosmetics are getting a home-made, tailor–made touch. Beauty consumers – or beauty junkies as the cosmetics industry call...

Beauty : Customisation : Cosmetics

Micro Trends

Shanghai Safari

As one of China’s Tier 1 cities, Shanghai holds a special place in the story of the country’s extraordinary rise.

Lujiazui : Huangpu River : The Bund

Micro Trends

Scare Marketing

Brands are turning to fearful themes in advertising and marketing campaigns,showing that they can lead people safely through the Polarity Paradox.

Sonja Lyubomirsky : FMCG : Unilever

Micro Trends

Flat Age Design

Limitations on strength, sight and agility don’t need to take the beauty out of life.

OXO : Sam Farber : Our Roots

Micro Trends

Chasm Culture

As the shackles of austerity loosen and people begin to readjust their eyes to a post-recessionary world, artists, designers and writers are trying...

The Hunger Games : Divergent : Beth Bentley

Micro Trends

Life-Tickers

The latest range of watches and clocks challenge our perception of time by turning the conventional forward motion of minutes and seconds into an...

Tikker : Fredrik Colting : Bereavement

Micro Trends

Bauhaus Boom

Bauhaus is hard to characterise – put simply, it was an art school. But more than an art school it was a philosophy for artists who were searching ...

Bauhaus : Catherine Ince : Bauhaus: Art As Life

Micro Trends

Bush Babes

This has been declared the Year of the Bush, but has the zeitgeist really swung from bare to fully there?

Cameron Diaz : Body Hair : Sex And The City

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