Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Choose Your Own Adventure

The expectations of interactivity and personalised content from mobile-savvy consumers, coupled with the advancing capabilities of media production...

Micro Trends

Chefs-in-Residence

Consumers are used to pop-up restaurants showing up in their neighbourhood for a day or a week, but now there is a new pop-up in town: the pop...

Pop-up : Chefs : New York City

Micro Trends

Boston Safari

It might not be Paris, New York or London, but Boston is still one of the most recognisable cities in the world, and is beginning to come into it...

Boston : Re-Con Man : The Convergence Economy

Micro Trends

Real Talk

A beauty movement is under way, one that celebrates beauty in its natural form but equally embraces that wearing make-up isn’t a frivolous or silly...

Glossier : Sali Hughes : Pretty Honest

Micro Trends

Tap To Earn

Consumers are becoming wise to their online power. No longer will they spend time making content for brands for the retweet fame alone. They want r...

Micropayment : The New Value Economy : Spare5

Micro Trends

Responsive Museums

Museums are changing in response to visitors’ expectations to be engaged, immersed and entertained.

Museum : Dialogue : Participation

Micro Trends

Dirty Detox

Brands are adding activated charcoal and clay to topical beauty treatments and ingestibles, and finding that consumers are interested in counteri...

Activated Charcoal : Clay : Toxins

Micro Trends

Smart Fitting Rooms

Retailers from Rebecca Minkoff to Kohl’s are re-inventing the fitting room, equipping it with technology to bridge the gap between e-commerce and...

Omnichannel Retail : RFID : Fitting Room

Micro Trends

Mood Dining

Some restaurants are making the connection between the food you eat and its effects on the chemicals in your body. In these establishments you eat ...

Body Temples : Serotonin : Mood

Micro Trends

Adelaide Safari

Adelaide renowned as a lifestyle hotspot, is gaining a reputation as the gastro capital of Australia thanks to its flourishing restaurant scene and...

Australia : Adelaide : Sweet Tooth Hospitality

Micro Trends

Fermented Beauty

The beauty industry is now embracing fermented ingredients as the key to a glowing complexion and the answer to everyday problems, from break-out...

Fermentation : Raw Beauty : Asian Beauty Market

Micro Trends

Shop the Show

Internet tv is coming, and advertisers are working out the best way to use it

Scandal : Internet Television : Chromecast

Micro Trends

JOMO

As more of us become exhausted with the notion of managing multiple online personalities, a new counter-opinion to the always-on mentality is emerg...

JOMO : Social Media : The Sharded Self

Micro Trends

Raising the Bar

When it comes to the cocktail market, there is always the coolest bar, the hippest ingredient or the mixologist of the moment. In a dizzying world ...

Bump Caves : London : Cocktails

Micro Trends

Stranger Liaisons

The arrival of social media has meant we have more ‘friends’ than ever. But although we are happy to connect with people we have never met online, ...

The Sharded Self : Millennials : JOMO

Micro Trends

Domesticity, Inc

The sharing economy encourages us to view our empty rooms and idle possessions as sources of profit – but are we ready to open our homes to stran...

Homedulgence : The New Value Economy : Uber

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