Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Mimicry Marketing

Marketers are mimicking digital behaviour in a bid to capture the attention of those online viewers who see ads as a nuisance to be skipped – or ev...

Micro Trends

Mumbai Safari

Mumbai is at the epicentre of change in India. The city is brimming with people, ideas and businesses, all of which are set to prosper in an enga...

Mumbai : Whole-system Thinking : Raising The Bar

Micro Trends

Seasonless Style

Relentless seasonal cycles have become untenable and the luxury industry is re-inventing products and services that can cut across seasons, generat...

The Row : Faye Toogood : Bowndling

Micro Trends

Milking It

As the consumer’s search for sources of optimisation gathers momentum, brands are re-evaluating the potential of dietary staples.

Milk : Milk Factory : Optimisation

Micro Trends

Run Stations

Tokyo’s running stations are evolving beyond basic shower and locker rooms as brands respond to the Body Temples desire for convivial fitness.

Tokyo : Body Temples : Community Retail

Micro Trends

Mission Media

Media companies are committing to potentially polarised beliefs without fear of alienating subsets of society.

Refinery29 : Independent Magazine : Germany

Micro Trends

Milan Safari

Known as an industrial city with a flair for fashion, Milan is beginning to blend age-old tradition with modern innovation.

Milan : The Convergence Economy : Luxury

Micro Trends

Ancient Appetites

Brands and consumers are re-adopting our ancestral eating habits – from the thousand-year-old recipes of Hindu India to the primal diets of our Pa...

Ancient Appetites : Ayurveda : Paleo

Micro Trends

London Beauty Safari

To celebrate the publication of LS:N Global’s Beauty Futures Report 2015, we wandered the streets of London to discover the most interesting beau...

Covent Garden : Shoreditch : Mayfair

Micro Trends

Altruvation

Big brands are mixing altruism and innovation by throwing open their doors to enable anyone to become a collaborator.

Whole-system Thinking : Whole Chain Thinking : Kering Group

Micro Trends

Perspiration Power

Fitness brands are going one step further to help customers push their limits, discover new places and even earn them money with every push-up.

Motivation : Marketing : Fitness

Micro Trends

Olfactive Menus

The worlds of fragrance and hospitality are colliding as chefs and mixologists craft new menus inspired by the perfumer’s lab.

Fragrance : Cocktail : Berlin

Micro Trends

Backwards Forecasts

Artists and designers are exploring the way we live now by thinking from the perspective of the future.

The Future Chronicles : The Extrapolation Factory : Behavioural Psychology

Micro Trends

Energetic Architecture

A new wave of architects is breaking down the walls and rethinking the relationship between energy and built environments.

Energy : Studio Roosegaarde : Whole-system Thinking

Micro Trends

Algorithm Tourism

Re-igniting the thrill of booking a trip, the travel industry is transforming Big Data and algorithms into playful and stylised destination solutions

Algorithms : Tourism : Big Friendly Data

Micro Trends

High-low Dining

High-end chefs are lending their palates and demand for quality to fast food options, while fast food chains are looking to elevate their offers. T...

Fast Food : Starbucks : Loco'l

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