Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Regenerative Consumption

Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.

Micro Trends

Mood Retail

The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods.

Uniqlo : Mood : Bentley

Micro Trends

Anti-diet Mentality

Brands are ditching the word ‘diet’ and focusing on achievable personal improvement over perfection.

Anti-diet : Weight Loss : Wellbeing

Micro Trends

Drop-in Mindfulness

New studios are forgoing languid spiritual retreats in favour of affordable, drop-in classes that offer a way for busy urbanites to unplug and unwind.

Mindfulness : Meditation : Spirtuality

Micro Trends

The XXX Factor

Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.

Diesel : Vivienne Westwood : JW Anderson

Micro Trends

Melbourne Food and Drink Safari

At the centre of the Australian creative industry, Melbourne’s food and drink sector celebrates wellbeing, community and social enterprise.

Melbourne : Australia : Safari

Micro Trends

Male Positivity

New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.

Re-con Man : Masculinity : Mental Health

Micro Trends

Smart Search

Global – Introducing artificial intelligence in retail is enabling brands to create smarter searches.

IBM Watson : Artificial Intelligence : Predictive Retail

Micro Trends

Room Service Retail

High street brands are collaborating with the hospitality sector to enable customers to shop without leaving their hotel room.

Hotel Retail : Room Service : Millennial Mindset

Micro Trends

Blockchain Consumerism

Still in its infancy, the blockchain has the potential to cut out financial institutions and third parties in the selling of goods and services.

Blockchain : Provenance : Trust

Micro Trends

Boutique Boxing

Boxing is typically associated with brutal training regimens and testosterone-fuelled fights, but boutique studios are changing the rules of the ga...

Boutique Boxing : Fight Club : Empowered

Micro Trends

Recycling Rebranded

Fashion retailers are finding ways to negotiate the desire for sustainability by creating a new aesthetic around recycling.

Recycling : Closed-loop : H&M

Micro Trends

The Art of Sipping

The idea of slowly sipping and savouring straight liquor is making a comeback.

Sipsmith : Bacardi : Alcohol

Micro Trends

Auckland Safari

Auckland is a city experiencing an exciting period of transformation driven by a rising population, an optimistic business climate and a growing ...

Auckland Safari 2015 : New Bricolage Living : Whole-system Thinking

Micro Trends

Bare-it-all Branding

The underwear market is moving away from overly sexualised imagery and ‘perfect’ definitions of beauty and taking an honest, bare-it-all approach.

Underwear : The Athena Woman : Anti-authenticity Marketing

Micro Trends

The New Commune

Co-living is now seen as an extension of co-working, where community and convenience are on your doorstep.

Co-living : Co-working : WeWork

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