Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Confessional Clubs

Generation Z are turning from identity-driven social media platforms to safe, anonymous and judgement-free spaces that are rooted in emotional hone...

Micro Trends

Savoury Sips

To combat a market saturated with sweet, pinkified spirits and wines, drinks brands are experimenting with savoury and herbaceous flavour profiles.

Drinks : Alcohol : Food

Micro Trends

Repurposed Roadwear

Car brands are combining fashion and material innovation to promote sustainable practices in mobility’s green age – without sacrificing brand statu...

Mobility : Fashion : Sustainability

Micro Trends

Digital Fragrances

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of phygital perfum...

Fragrance : Beauty : Technology

Micro Trends

Crowdsourced Companions

Digital apps are reviving physical meetings, helping despondent members of Generation Z to expand their social groups in safe and meaningful ways.

Youth : Media : Digital

Micro Trends

Decadence Hotels

Hedonism is creeping into the hospitality space, as hotels expose the sense of debauchery and self-indulgence that their private hideaways can offer.

Travel : Hospitality : Wellness

Micro Trends

Provocation Platforms

A societal resilience has led people to step out of their comfort zones in favour of dissenting perspectives. Now, this search for discomfort is fi...

Social Media : Media & Entertainment : Technology

Micro Trends

Play-tail

Retailers are targeting families with interiors dedicated to children’s play and engagement that help to ease shopper pain points and foster commun...

Retail : Architecture : Design

Micro Trends

Erotic Eating

Consumers’ hunger is growing for niche ingredients, sensorial shopping experiences and communal eating events centred on touch and indulgence.

Food : Drink : Health And Wellness

Micro Trends

Pop Culture Jewels

Jewellery and music are converging, as brands and pop stars use their clout to drive identity-first directions in marketing and collection developm...

Luxury : Identity : Society

Micro Trends

Momentary Make-up

Brands are packaging up bold beauty looks in convenient applications, allowing for rapid changes in identity without commitment or expertise.

Beauty : Cosmetics : Wellness

Micro Trends

Data-driven Escapes

Designing expertly tailored experiences for travellers, media and technology brands are harnessing their consumer insights to power the tourism sec...

Travel : Travel And Hospitality : Technology

Micro Trends

Sideline Studios

With the Creator Economy booming, broadcast studios are becoming an essential element in future residential, hospitality and leisure developments.

Media : Media And Entertainment : Technology

Micro Trends

Flower Therapy

With consumers turning to the natural world as a wellbeing resource, brands are exploring the benefits of one of its key elements – flowers.

Health : Wellness : Beauty

Micro Trends

Alco pop-ups

Retailers are driving customers to bricks-and-mortar locations through alcohol and nightlife partnerships that capitalise on the experiential boom.

Retail : Drink : Alcohol

Micro Trends

Eco-motional Fashion

As climate anxieties abound, a new wave of change-makers are paving the way for a more positive, human-centric approach to sustainable and ethical ...

Fashion : Sustainability : Sustainability Futures

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