US – Puma and designer Rhuigi Villaseñor have just unveiled the second part of their capsule collection inspired by New York and modelled by a diverse cast of everyday New Yorkers.
Family-owned institution Lenny’s Pizza was the perfect shoot location for Puma and Rhuigi’s nostalgic Americana collection. The collaboration includes a varsity jacket, a double-layered hoodie and an updated rendition of the Puma Slipstream. Frank Giordano, the owner of the New York pizza landmark, joined the cast of young models who look straight out of a teen movie.
In Collegiate Nostalgia, we previously identified how collegiate-inspired fashion and entertainment are soothing Gen Zers who feel the pandemic stole their youth. Similarly, Puma and Rhuigi bring a college athletic aesthetic back in fashion.
Consider broadening the range of models in fashion campaigns targeting a young audience. The success of content creators over 60 on TikTok shows a genuine interest in elderly role models from Gen Z and Gen Alpha