Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
UK retail market to grow in next five years
UK retail market to grow in next five years
Best Buy
:
Victoria's Secret
:
Clas Ohlson
Big Ideas
Organic food sales decline in the UK
Organic food sales decline in the UK
Organic Food
:
Soil Association
:
Milk Please!
Micro Trends
Sweden's sourdough men
Tired of ready meals and prepackaged food, a group of Swedish men has turned to the art of baking sourdough bread. This ancient baking technique al...
Sourdough
:
Bread
:
Baking
Big Ideas
Europeans reluctant to give up spa treatments
Europeans reluctant to give up spa treatments
Cosmetics Business
:
Paris
:
Spa
Big Ideas
Facebook fan pages turn into e-shops
Facebook fan pages turn into e-shops
Facebook
:
E-commerce
:
Brand Loyalty
Big Ideas
Apple iPad a tool for BSport & Leisure workers
Apple iPad a tool for BSport & Leisure workers
IPad
:
Apple
:
Sybase
Markets
Online shopping
Now the novelty of online shopping is over, consumers are expecting an ever more compelling digital retail experience. A new report by Future:Poll ...
Online Shopping
:
Digital Retail
:
Highlands
Big Ideas
Smartphones set to become biggest phone category
Smartphones set to become biggest phone category
Smartphones
:
Nexus One
:
Google
Big Ideas
DIY falls by a half amongst Boomers
DIY falls by a half amongst Boomers
DIY
:
Recession
:
Frugality
Design Directions
Paris Menswear A/W 10
Comfort and sophistication were key in silhouettes and fabrics at the winter 2010 Paris menswear shows. ‘Luxury should be about quality and comfort...
Travel
:
Oversized
:
Fur
Big Ideas
European e-shopping becomes female domain
European e-shopping becomes female domain
E-commerce
:
Deutsche Card Services
:
Germany
Big Ideas
A quarter of mobile users simultaneously interact with other screens
A quarter of mobile users simultaneously interact with other screens
Second Screen
:
Multi-tasking
:
Yahoo
Big Ideas
Luxury holidays become affordable
Luxury holidays become affordable
Luxury Travel
:
Affordable Luxury
:
New York
Big Ideas
Power of many makes Travel & Hospitality a dream
Power of many makes Travel & Hospitality a dream
Travel
:
Online Travel
:
TripAdvisor
Big Ideas
Travel & Hospitalitylers trust online reviews from strangers rather than experts
Travel & Hospitalitylers trust online reviews from strangers rather than experts
Online Reviews
:
Total Media
:
Social Travel
Big Ideas
Brands get local with new social tools
Brands get local with new social tools
Chatroulette
:
French Connection
:
Russia
Big Ideas
Tesco launches couture range
Tesco launches couture range
Tesco
:
High Street
:
Florence And Fred
Big Ideas
Japanese consumers shun luxury goods
Japanese consumers shun luxury goods
Uniqlo
:
Private-label
:
Own-label
Big Ideas
Most Nigerians plan to spend more
Most Nigerians plan to spend more
Africa
:
Decorating
:
Property
Big Ideas
UK theme parks thrive despite economic rollercoaster
UK theme parks thrive despite economic rollercoaster
Theme Parks
:
Recession
:
Mintel
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/110515/small-comp-lc-zalando-adidas-sustainability-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/120963/pexels-centre-for-ageing-better-17153148.jpg)
:strip_exif():strip_icc()/filestorage/images/121021/230113-s10-202.jpg)
:strip_exif():strip_icc()/filestorage/images/121079/pexels-yan-krukau-7314040.jpg)
:strip_exif():strip_icc()/filestorage/images/121141/9068-13-404.jpg)
:strip_exif():strip_icc()/201004%2F1765%2Fsection_thumb%2F15%25_up.jpg)
:strip_exif():strip_icc()/201004%2F1766%2Fimage%2Fdaylesford_organic_milk.jpg)
:strip_exif():strip_icc()/201004%2F1731%2Fsection_thumb%2FSourdough_bread_preparation%2C_Pain_de_Martin_by_Martin_Johnasson.jpg)
:strip_exif():strip_icc()/201004%2F1748%2Fimage%2FSix_Senses_Spa%2C_Paris_2.jpg)
:strip_exif():strip_icc()/201004%2F1732%2Fsection_thumb%2FFlui_sec.jpg)
:strip_exif():strip_icc()/201004%2F1738%2Fsection_thumb%2Fipad_2.jpg)
:strip_exif():strip_icc()/201004%2F1741%2Fsection_thumb%2FNet_a_porter.jpg)
:strip_exif():strip_icc()/201003%2F1722%2Fimage%2FPuma_phone.jpg)
:strip_exif():strip_icc()/201004%2F1724%2Fsection_thumb%2F50%25_down.jpg)
:strip_exif():strip_icc()/201202%2F4055%2Fsection_thumb%2FLanvin_AW2010_3.jpg)
:strip_exif():strip_icc()/201003%2F1719%2Fimage%2FFashionair%2C_London.jpg)
:strip_exif():strip_icc()/201003%2F1720%2Fimage%2F22%25pullquote.png)
:strip_exif():strip_icc()/201003%2F1711%2Fsection_thumb%2FMondrian%2C_Los_Angeles_4.jpg)
:strip_exif():strip_icc()/201003%2F1707%2Fsection_thumb%2FDreamTours%2C_Tour_d_Afrique_4.jpg)
:strip_exif():strip_icc()/201003%2F1695%2Fimage%2FSalt_Sill.jpg)
:strip_exif():strip_icc()/201003%2F1674%2Fimage%2FLookbook.nu_Look_book_by_American_Apparel_4.jpg)
:strip_exif():strip_icc()/201003%2F1662%2Fsection_thumb%2FDenim_Jacket_by_Tesco_Couture.jpg)
:strip_exif():strip_icc()/201003%2F1646%2Fsection_thumb%2FBento_Box_1.jpg)
:strip_exif():strip_icc()/201003%2F1647%2Fsection_thumb%2F55%25_up.jpg)
:strip_exif():strip_icc()/201003%2F1645%2Fsection_thumb%2F27%25_up.jpg)