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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Micro Trends
Local hotels
Local hotels
Louis Vuitton
:
Tourism
:
Service
Big Ideas
High-tech model brings H&M fashion to life
High-tech model brings H&M fashion to life
H&M
:
Champs Elysées
:
Jean Nouvel
Viewpoints
Roo Rogers : Barter, sell, trade
Consultant Roo Rogers talks about how to barter, sell, trade.
Hyperconsumption
:
Collaborative Consumption
:
Roo Rogers
Micro Trends
Live Gaming
Against a virtual backdrop of football fields, war scenes and fantasy worlds, millions of video game enthusiasts enter battle and play each other o...
Interactive
:
Living It Loving It
:
Call Of Duty
Big Ideas
H&M uses AR to capture a new virtual reality
H&M uses AR to capture a new virtual reality
H&M
:
Augmented Reality
:
GoldRun
Big Ideas
Debenhams launches channel shopping in style
Debenhams launches channel shopping in style
Debenhams
:
Online Video
:
Online Tv
Big Ideas
Smartphones become mobiles of choice in US
Smartphones become mobiles of choice in US
Smartphones
:
Nielsen
:
Global Smartphone Report
Communities
Rurbanites
Urban 20- and 30somethings who grew up in a globalised world, the New Rurbanites are embracing localism, not as a rejection of the world, but as a ...
Vegetables
:
Albion
:
Aubin & Wills
Big Ideas
Winery presses on with make-your-own process
Winery presses on with make-your-own process
Brooklyn
:
Wine
:
Winemaking
Big Ideas
Millennials paint a brighter picture in US
Millennials paint a brighter picture in US
Mobile Phones
:
Earnings
:
Income
Big Ideas
Tommy Hilfiger shouts Loud on the airwaves
Tommy Hilfiger shouts Loud on the airwaves
LVMH
:
Nowness
:
Branded Content
Micro Trends
Real virtual music
With the advent of music downloads and streaming services, buying a cd in a record store could become a thing of the past. But musical artists are ...
Digital
:
Jed Davis
:
CD
Big Ideas
Men set to splash out on luxuries in 2010
Men set to splash out on luxuries in 2010
Louis Vuitton
:
Affluent
:
Wealthy
Big Ideas
Starbucks serves local highlights
Starbucks serves local highlights
Starbucks
:
Media
:
Yahoo
Big Ideas
Britons set to spend more online at Christmas
Britons set to spend more online at Christmas
Christmas
:
Online Retail
:
E-commerce
Big Ideas
Sears shapes up for Gen Y
Sears shapes up for Gen Y
Sears
:
Berlin
:
Forever 21
Big Ideas
Levi’s connect with consumer through new mentorship
Levi’s connect with consumer through new mentorship
Levi's
:
Online Community
:
Discussion
Viewpoints
Kati London : Community-wide social gaming
The idea: Community-wide social gaming The woman: Kati London The agency: Area/Code Words: Jonna Dagliden Visuals: Joanna Tulej
Rurban Revolution
:
Retail Futures
:
Macon Money
Big Ideas
China's household wealth on the rise
China’s household wealth on the rise
China
:
Income
:
Household
Micro Trends
UPDATE: Magtailing
We first reported on the magtailing trend when we noticed a number of online stores produce editorial content on their websites. Now the trend has ...
Wallpaper
:
My-Wardrobe
:
Elle
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