Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next
Mature Romance
Reframing Ageing
The Great Wealth Transfer
Inter-Generational Workforces
Consumers driving auto sales in India

Big Ideas

Consumers driving auto sales in India

Consumers driving auto sales in India
India : New Delhi : Society Of Indian Automobile Manufacturers
Budget Travel & Hospitalitylers swap homes, surf couches

Big Ideas

Budget Travel & Hospitalitylers swap homes, surf couches

Budget Travel & Hospitalitylers swap homes, surf couches
Budget Travel : Couchsurfing : Home Exchange
Consumers gaining thirst for anti-energy drinks

Big Ideas

Consumers gaining thirst for anti-energy drinks

Consumers gaining thirst for anti-energy drinks
Zeno : Anti-energy : Relaxation
In Beirut, female consumers get their own taxis

Big Ideas

In Beirut, female consumers get their own taxis

In Beirut, female consumers get their own taxis
Beirut : Banet Taxi : Peugeot
Consumers swap holidays for home improvement

Big Ideas

Consumers swap holidays for home improvement

Consumers swap holidays for home improvement
British Retail Consortium : KPMG : Home Improvement
Health-conscious consumers log in to mobile phone apps

Big Ideas

Health-conscious consumers log in to mobile phone apps

Health-conscious consumers log in to mobile phone apps
Apps : Exercise : Smartphones
Younger consumers seek traditional hospitality

Big Ideas

Younger consumers seek traditional hospitality

Younger consumers seek traditional hospitality
Traditional : St James : Savile Club
In organics, price is down and sales up with private labels

Big Ideas

In organics, price is down and sales up with private labels

In organics, price is down and sales up with private labels
Organic : Nielsen : Co-op
Sexual liberalism takes hold in Britain

Big Ideas

Sexual liberalism takes hold in Britain

Sexual liberalism takes hold in Britain
Shopping : Liberal : Sex Toys
ThirtyfiveUps

Communities

ThirtyfiveUps

Generation X-ers have shaken off grunge, their slacker attitudes and Boomer resentment to emerge as homeowning, child-rearing ThirtyfiveUps, who ar...
Tourism : Employment : Gadgets
Self-service hotels on the rise

Big Ideas

Self-service hotels on the rise

Self-service hotels on the rise
Hyatt Place : Kimber Modern : Starwood Hotels
Out of the bar and into the home for draught beer

Big Ideas

Out of the bar and into the home for draught beer

Out of the bar and into the home for draught beer
Draught Beer : Miller Lite : Coors Lite
Consumers gain taste for frozen food

Big Ideas

Consumers gain taste for frozen food

Consumers gain taste for frozen food
Frozen Food : TNS Worldpanel : Recession
Pharmafoods

Markets

Pharmafoods

On both sides of the Atlantic, health and wellbeing have become a major media focus. Consumers are being bombarded with conflicting messages, from ...
Pharmafoods : Superfoods : Nanofoods
Mascara replaces lipstick as must-have beauty buy for recession-struck women

Big Ideas

Mascara replaces lipstick as must-have beauty buy for recession-struck women

Mascara replaces lipstick as must-have beauty buy for recession-struck women
Mascara : Lipstick : Cosmetics
Speciality tea on the rise as consumers become cuppa connoisseurs

Big Ideas

Speciality tea on the rise as consumers become cuppa connoisseurs

Speciality tea on the rise as consumers become cuppa connoisseurs
Tea : Tetley : United Kingdom Tea Council
Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers

Big Ideas

Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers

Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers
Diageo : Cocktails : Ready-to-drink
The future of gardens

Markets

The future of gardens

A mirror of our home life, the garden is a space that reflects and exaggerates what we want from our homes. It is also the space where people’s beh...
Garden : Gardens : Husqvarna
Direct selling on the up in the downturn

Big Ideas

Direct selling on the up in the downturn

Direct selling on the up in the downturn
Direct Selling : Avon : Vie At Home
More than half of Bleisurite Britons work while on holiday

Big Ideas

More than half of Bleisurite Britons work while on holiday

More than half of Bleisurite Britons work while on holiday
Office : Always-on : Life
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