Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next
Menopause Travel
Reframing Ageing
The Great Wealth Transfer
Inter-Generational Workforces
BRIC consumers fuel rise in hybrid car ownership

Big Ideas

BRIC consumers fuel rise in hybrid car ownership

BRIC consumers fuel rise in hybrid car ownership
BP : Hybrid : Cars
Chinese consumers drive record cognac sales

Big Ideas

Chinese consumers drive record cognac sales

Chinese consumers drive record cognac sales
Cognac : China : France
First-class fine dining takes off onboard Etihad

Big Ideas

First-class fine dining takes off onboard Etihad

First-class fine dining takes off onboard Etihad
Etihad : Airlines : Chef
Thomson coasts towards budget cruise market

Big Ideas

Thomson coasts towards budget cruise market

Thomson coasts towards budget cruise market
Thomson : Cruises : Budget
Men’s Luxury Retail

Markets

Men’s Luxury Retail

Global – Men continue to receive greater attention from retailers as luxury brands and department stores open dedicated men’s outlets, looking to t...
China : Japan : Valentino
Considered consumption all to the good in UK

Big Ideas

Considered consumption all to the good in UK

Considered consumption all to the good in UK
Sustainability : Environment : Carbon Footprint
Women share clothes following royal example

Big Ideas

Women share clothes following royal example

Women share clothes following royal example
Sharing : Recycle : Re-commerce
Last Chance Travel & Hospitality

Micro Trends

Last Chance Travel & Hospitality

In a world in which wild places and wild things are threatened by climate change and the resource and food demands of 7bn humans, a new travel move...
Tourism : Destinations : Trekking
Men spend more on luxury than women in China

Big Ideas

Men spend more on luxury than women in China

Men spend more on luxury than women in China
China : Male Shoppers : Landmark Men
Aesop’s twin retail concept is born in Sydney

Big Ideas

Aesop’s twin retail concept is born in Sydney

Aesop’s twin retail concept is born in Sydney
Aesop : Cosmetics : Technology
China offers incentives to boost consumption

Big Ideas

China offers incentives to boost consumption

China offers incentives to boost consumption
China : Economy : Consumption
Record year for Rolls-Royce amid bespoke demand

Big Ideas

Record year for Rolls-Royce amid bespoke demand

Record year for Rolls-Royce amid bespoke demand
Rolls-Royce : Bespoke : Cars
New flavours add spice to US whiskey market

Big Ideas

New flavours add spice to US whiskey market

New flavours add spice to US whiskey market
Whiskey : Jim Beam : Jack Daniels
M-commerce gives US consumers the upper hand

Big Ideas

M-commerce gives US consumers the upper hand

M-commerce gives US consumers the upper hand
M-commerce : Shopping : Digital
Public project shows life is tweet in Sweden

Big Ideas

Public project shows life is tweet in Sweden

Public project shows life is tweet in Sweden
Sweden : Tourist Board : Curators Of Sweden
Brazilian e-commerce is in a different class

Big Ideas

Brazilian e-commerce is in a different class

Brazilian e-commerce is in a different class
Latin American : Brazi : E-commerce
Online shoppers have four-minute tipping point

Big Ideas

Online shoppers have four-minute tipping point

Online shoppers have four-minute tipping point
E-commerce : Security : Shopping
E-commerce a force for change in Indian retail

Big Ideas

E-commerce a force for change in Indian retail

E-commerce a force for change in Indian retail
E-commerce : Digital : Online
H&M eyes small cities amid growing China focus

Big Ideas

H&M eyes small cities amid growing China focus

H&M eyes small cities amid growing China focus
China : Expansion : Low-teir Cities
The Turtleneck Club

Communities

The Turtleneck Club

There was a time when turtleneck jumpers meant 1970s kitsch and Roger Moore as James Bond. Not any more. As more men embrace a classic sense of sty...
The Turtleneck Club : Ron Zacapa 23 Rum : Herradura
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