US – Artist and sister duo Laila Gohar and Nadia Gohar are channelling their creative flair into a collection of abstract tableware. Launched under the eponymous brand name Gohar World, the brand’s initial release includes a collection of surrealist linen, candles and table accessories.
Flipping the script on conventional dining products, the collection features unusual items, from a satin bag for storing baguettes to a chandelier that displays eggs. In a bid to preserve the familial craftsmanship associated with traditional homeware, Gohar World also draws on creative techniques such as mouth-blown glass, intricate needlework and hand-dipped candles.
Through this collection, the brand aims to elevate at-home dining experiences, while promoting playful and unconventional eating rituals. ‘No object or piece of furniture has been as meaningful to family and community as the dining table, where simple acts of hospitality – laying out a tablecloth, opening a bottle of wine, cutting a cake – become rituals,’ says a brand statement. By focusing on the community and connection that can be found in setting a table, the brand is embracing the tenets of Home Eatertainment.
Hospitality brands should capitalise on the growth of elevated at-home dining by offering tableware and decor collections for guests to invest in and use with friends and family