UK – The team behind Shangri-La, a section of the famous Glastonbury Festival, is creating world’s largest music and arts event in virtual reality.
In partnership with VRJAM and Sansar, Lost Horizon will take place on 3-4 July 2020. The fully interactive, multi-stage event can be experienced via computer, VR or mobile, and will be streamed live to global viewers. Featuring computer-generated avatars and green screen hologram performances, the experience will include dance floors and hidden venues, mimicking its real-life Shangri-La counterpart.
Mobile users will be able to toggle between different vantage points, while virtual reality and PC users can move around inside Lost Horizon's virtual world and interact with other festival goers. ‘By creating a digital platform to experience art and music in a new way, we are at the forefront of defining the next generation of live entertainment,’ explains Kaye Dunnings, creative director of Lost Horizon.
As the pandemic disrupts the festival market, the emergence of new digital formats is paving the way for live entertainment to engage in the virtual world.