Scotland – Brewdog has launched a Japanese-style spirit as a playful form of revenge against Asian distillers.
Realising that many of these distillers make their own version of Scotland’s national drink, Brewdog has created an Inugami Shochu, which is served in a highball glass with ice and four parts sparkling water. A 23% abv spirit drink, it’s also flavoured with galangal root, ginger and Scottish rhubarb.
Brewdog said: ‘Inugami Shochu is crafted with the sweet spirit of revenge, a next-level drink that’s best served like they do in the Izakaya bars in Japan: in a highball with sparkling water, loaded with ice. Named after the wild dog spirits found in Japanese folklore, Inugami are known for their wrath and powers of possession. Wild Scottish birds are found on the bottle keeping the wild dog in check.’
While the spirits market is largely traditional, new flavour profiles are increasingly emerging to disrupt the industry. For more, read our Terroir Spirits microtrend.