Athens – Placebo is a modern pharmacy that has recently undergone a sci-fi-inspired rebranding by the agency Luminous Design Group.
The pharmacy’s building has become iconic for KLab Architecture’s circular design, perforated metal details and celebration of natural light, which give it a contemporary feel. In this vein, Luminous Design Group’s new visual identity plays on the idea of modernity through optical illusions.
The monochrome design features circular shapes and bold, graphic logos, deviating from the warm, welcoming and wellness-focused aesthetic healthcare practitioners have typically gravitated towards. With metallic colours and foil textures, the branding brings playful elements of science fiction to the pharmacy sector, helping to ensure that the industry remains relevant in the future.
As more pharmaceutical brands choose to bypass the pharmacy completely and go direct to consumer (DTC), pharmacies are becoming more creative in their aesthetics in a bid to reach modern consumers.