The Netherlands – Ikea is running a series of masterclasses, live talks and interactive experiences as part of Dutch Design Week, through a concept dubbed the Virtual Greenhouse.
Featuring expert creatives in food, wellbeing, sustainability and botany, the Virtual Greenhouse platform aims to help cultivate a more sustainable and balanced life at home. From mood flowers to urban foraging and caring for bees, it recognises the importance of rewilding with the home as a central space for remaining calm and centred.
With the pandemic a catalyst for such isolation, Ikea recognises the importance of connecting with nature for those who live in cities and is educating customers by providing practical insights on plant care, tips for purifying water and how-to videos for making terrariums.
Prompting a more balanced and conscious approach to living, Ikea’s Urban Rewilding initiative encourages greater synergy with the natural world.