Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

RSVP: Culture-coded Retail Online Event

Join us on 19 June 2025 for an online event introducing our new retail macro trend report.

Anticipating Tomorrow On-demand Webinar

If uncertainty is a virus, then strategic foresight is the best way to inoculate your organisation against it, as we find out in this much-anticipated webinar.

Viewpoints

Compostable Cosmetics

Wildsmith is setting a new standard for sustainable luxury with Vivomer, a compostable, microbe-made packaging material designed to disappear into the earth without a trace.

Viewpoints

Regenerative Olive Oil

Citizens of Soil, an innovative olive oil brand, is championing provenance transparency, healthy soils, gender equality and sustainable packaging at a fair price.

Viewpoints

Connected Healing

Dr Jonathan Leary, founder and CEO of Remedy Place, tells LS:N Global how the intersection of social wellness and technology is creating a new era of connected healing.

Viewpoints

Is Spotify’s mute button a sound idea?

Alex Brammer, a UK music lawyer, considers whether hiding content is a reasonable compromise or a risk to musical discovery and serendipity.

Media : Music : Society

Viewpoints

Meet the Generation Z anti-tourists changing travel

Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new narrative around Generation Z tourism.

Youth : Travel : Hospitality

Viewpoints

Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...

Media : Identity : Entertainment

Viewpoints

Rob Wood on why music is essential to brand experiences

The creative director of Music Concierge explains how, by creating distinct audio identities for brands and retailers, music and soundscapes can in...

Retail : Leisure : Hospitality

Viewpoints

Why SPF alone will no longer cut it

SPF product sales are rising, but so are cases of skin cancer. Sylvie Giret, founder of Skinergies, explains how suncare needs to move from protect...

Beauty : Skinergies : SPF

Viewpoints

Why have luxurians become Doomsday fanatics?

The rich are spending billions of dollars preparing for disaster. Why aren’t they using their wealth to make the planet disaster-proof?

Luxury : Hospitality : Far Futures

Viewpoints

Is retailtainment the future of e-commerce?

NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses why hyper-urgency is the future of sho...

Retail : E-commerce : Media

Viewpoints

Should coffee chains ask teens for ID?

With a major UK brand refusing to serve coffee to some teens, could the high street welcome a forward-looking café for young people?

Drinks : Youth : Leisure

Viewpoints

How micro-learning will transform workplaces

Jacob Waern, founder and CEO of EduMe, on how the new generation of micro-learning platforms will evolve to address an increasingly dynamic workfor...

Technology : Workplace : Microlearning

Viewpoints

Should brands be allowed to commodify space?

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with branded content via a constellation of netwo...

Scenario : Advertising : Far Futures

Viewpoints

How EQ is transforming Crowne Plaza’s services

Natalia Perez, brand director at Crowne Plaza, discusses the company’s quest to boost colleagues’ emotional intelligence with a little help from Th...

Hospitality : Luxury : Emotional Intelligence

Viewpoints

Should we be sceptical about superfoods?

Author and professor of nutrition Marion Nestle sheds light on the manipulative marketing techniques that food brands are borrowing from the tobacc...

Food : Marketing : Health

Viewpoints

Can precision medicine be transformed into an everyday pursuit?

Roy Smythe, the former CEO for Health Informatics at Philips, on why AI and crowdsourcing data tools are integral to the future of healthcare.

Wellness : Healthcare : AI

Viewpoints

Immigrant populations will drive the future of tech

Anne Kjaer Riechert, co-founder of the ReDI School of Digital Integration, on rethinking the narrative around displaced people and the opportunitie...

Technology : Digital : Integration

Viewpoints

Why fairness should be at the centre of your brand

How brands that give consumers choice and demonstrate they are listening will be best placed to combat the plague of consumer fatigue and indiffere...

Finance : Technology : Purpose

Viewpoints

Is it time to embrace Generation Zen?

With Generation Z embodying the era of cautious hedonism, is the thrill of 'live fast, die young' being laid to rest?

Youth : Health : Wellness

Viewpoints

Are inner-city air taxis the future of clean mobility?

Remo Gerber, chief commercial officer of Lilium, on democratising air travel and the solutions that flying taxis will offer major metropolises and ...

Mobility : Technology : Far Futures

Viewpoints

Is screen-based schooling driving a new class divide?

Psychologist Richard Freed, who studies the effects of technology on children, on what happens when digital learning becomes the preserve of lowe...

Youth : Digital : Education

Viewpoints

Have we overdosed on CBD?

Is this cannabis compound a new miracle elixir or does its global hype mean we’ve already hit peak CBD?

CBD : Wellness : Food

Viewpoints

Can football clubs become the ultimate civic brands?

A rise in incidents of discrimination on the terraces is driving debate about the game’s role in helping to tackle major societal issues.

Sport : Inclusivity : Culture